---
title: Ad Decisions Driven by Better Data
description: Today’s advertisers have more options than ever before.  Choices for television viewers are expanding due to an ever-growing array of FAST (Free, Ad-Supported Television) linear channels and on-demand OTT services that offer an astonishing variety of fully or partially ad-supported tiers. 
image: https://blog.matrixformedia.com/hubfs/Blog%202%20Header%202000x1000.jpg
---

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# Ad Decisions Driven by Better Data

 Posted on  July 16, 2021  by [Team Matrix](https://blog.matrixformedia.com/author/celiavine)

[linear TV](https://blog.matrixformedia.com/topic/linear-tv), [on-demand content](https://blog.matrixformedia.com/topic/on-demand-content), [ad-based services](https://blog.matrixformedia.com/topic/ad-based-services), [ad automation](https://blog.matrixformedia.com/topic/ad-automation)

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*Sponsored Content from Matrix as published on NextTV.com*

![Blog 2 Header 2000x1000](https://blog.matrixformedia.com/hs-fs/hubfs/Blog%202%20Header%202000x1000.jpg?width=350&name=Blog%202%20Header%202000x1000.jpg)Today’s advertisers have more options than ever before.  Choices for television viewers are expanding due to an ever-growing array of FAST (Free, Ad-Supported Television) linear channels and on-demand OTT services that offer an astonishing variety of fully or partially ad-supported tiers. 

Making decisions about where to place ads has become more complicated for advertisers. Long gone are the days when simple CPM/GRP (cost per thousand/gross rating point) analysis drove ad buying decisions. Instead, advertisers are looking for actionable data to use when developing RFPs for ad placements. 

Broadcasters and media companies can benefit by upgrading their infrastructure to enhance the range of viewer data that their media sales organizations can provide to advertisers.

[Read the full article here >> ](https://www.nexttv.com/blogs/ad-decisions-driven-by-better-data)

 Tags: [linear TV](https://blog.matrixformedia.com/topic/linear-tv), [on-demand content](https://blog.matrixformedia.com/topic/on-demand-content), [ad-based services](https://blog.matrixformedia.com/topic/ad-based-services), [ad automation](https://blog.matrixformedia.com/topic/ad-automation)

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