This eNewsletter is packed to the max with all things Matrix. So sit back and relax and enjoy this edition of our August eNewsletter! And quick reminder, we have added more Open Learning Sessions. Need a refresher and / or looking to expand your knowledge of the Matrix platform? Sign-up for your next session. There are still a handful available this month!
Explore Open Learning Sessions >
It is official, our next Media Sales Symposium is happening in January 2018! The Symposium, now in its second year, serves as a forward-thinking venue for industry leaders and professionals to discover new and proven media ad sales strategies. The event will take place January 21-23, 2018 at the Marriott Marquis in San Francisco, California.
The Media Sales Symposium focuses on the convergence of traditional and new media ad sales, including programmatic and digital, and how to best introduce and manage them in an enterprise-wide workflow. From a big picture perspective, the Symposium highlights media ad sales trends at both group and local level, highlighting technology and workflows that are bridging the gap to maximize cross-channel and multi-platform ad opportunities. Additionally, the Symposium will provide an in-depth look at the latest media ad sales trends and forecasts.
TVB Webinar: The Conundrum of Cross-Platform Advertising & Disparate Data
In a recent TVB webinar entitled The Conundrum of Cross-Platform Advertising & Disparate Data, our CEO Mark Gorman led a discussion on the radical shift in how broadcasters sell media ads. The webinar provided attendees:
- Better understanding of the tools needed to build a consultative sales team.
- What kind of business intelligence dictates making smarter decisions.
- How to use technology to manage / streamline the sales workflow for a more efficient sales process.
If you are a TVB member and missed the webinar, you can access the recording here.
How Building a Hub Stops You From Leaving Money on the Table
Want to learn about the future of media sales technology? In this white paper we dissect the current media ad sales landscape and breakdown how you can use technology to better sell advertising across channels. You'll read about:
- How the media ad sales landscape is changing and becoming more complex.
- How a single hub that collects all your data can help you make smarter selling decisions.
- How to build a workflow that empowers your entire organization to work intelligently.
Fill out the form in the link to receive the white paper full of expert insights. Take me there>
Matrix Solutions Takes Monarch on a World Tour
We tout Monarch as a “Global Media Ad Platform” for two reasons. One is the inherent flexibility in Monarch to work with any technology at any publisher. Second is expanding our reach and client list to the entire world.
With Monarch available to everyone (maybe you have checked out some of the unique Monarch features?), we are undertaking a worldwide tour to introduce Monarch. We are looking forward to expanding and growing our footprint in both Europe and Australia!
Our team just got back from Australia and is gearing up for the IBC 2017 Show in Amsterdam next month. Read more on these global strides here.
Meet Three New Additions to the Matrix Solutions Team
Matrix Solutions is growing in all kinds of ways. While we are expanding to bring on clients across the globe, we are also growing our team. We recently added three new members to the Matrix Solutions team. Rebecca Earlewine and Nia Gray have both joined the Matrix Solutions team as New Business Executives and Jenna Levine as Customer Success and Product Manager.
Our own CRO, Brenda Hetrick, had this to say about the new hires: "With the launch of our new media ad sales platform, Monarch, we are afforded new growth opportunities and the need to expand our team became imminent. Each of these hires brings exponential experience to our team, from International, enterprise, digital, to programmatic."
New Podcast!
Episode 15: Building a Media Company for the Modern Audience
In this episode of the podcast we talk with Jim Brady, CEO at Spirited Media, about building a unique, mobile-first news website in the age of mobile phones. We talk about where revenue comes from and what happens when you put your audience first.
As the media industry changes, the Spirited Media suite of websites is changing with it - from their personality-infused writing, to the lean staff and monetization strategies. With Spirited Media recently reorganizing, we thought it would be a great time to talk with Jim Brady about what he has built.
Enjoy a conversation between Jim and Matrix's Dan Tallarico about how sites like Billy Penn, The Incline and Denverite are approaching media so differently.
Subscribe to the Matrix Media Sales Podcast – Soundcloud | iTunes Feed
Past episodes of the Matrix Media Sales Podcast.
Upcoming Events
IBC 2017 | Amsterdam | September 15-19, 2017
Matrix Solutions is expanding into Europe! We are currently working with international clients and are ready to introduce Monarch, our new platform, at IBC. Monarch is the only media data hub with digital integrations, CRM, intelligence, forecasting, OMS capabilities, reporting, and analytics exclusively for the media sales organization. If you will be at IBC and would like to meet, give us a shout here. We will be part of the IBC Launch Pad in Stand 9.LP20.
Radio Show | Austin | September 6-7, 2017
At this year’s Radio Show, not only will we be showing Monarch to those still looking for a peek, but we will also be hosting a few Brews in the Booth hours. So stop by and taste some Texas beer on us. Booth #309. To schedule a specific time, let us know here.
Small Market Television Exchange (SMTE) | Denver | September 14-16, 2017
Heading to Denver for SMTE? Us too! Stop by and see us at Booth #11 and be sure to save the date and time for Thursday, September 14th 7PM for our annual Happy Hour event. Location still to be determined, so keep on the lookout for more details and in the meantime be sure to save the date to join us!
Until next time, Happy Selling!