Ad Decisions Driven by Better Data
Sponsored Content from Matrix as published on NextTV.com Today’s advertisers have more options than ever before. Choices for television viewers are expanding … Read more »
Recent Posts
Matrix CEO Video Update: Q2 2021
In our Q2 2021 CEO video update, Matrix CEO, Mark Gorman, shares the latest industry updates and Matrix's role in helping advance the future of media ad sales. … Read more »
June 2021 E-News: What's Happening at Matrix
June’s here but there’s no summer break for Matrix! We have been heating up the industry and are excited to show you the latest insights from Matrix and MASC. … Read more »
Matrix Shares Valuable Insights at the 2021 Cynopsis Measurement & Data Virtual Conference
This year’s Measurement & Data Virtual Conference was Cynopsis’ 5th annual event. Bringing together hundreds of analysts, researchers, and media leaders, … Read more »
Broadcasters Shifting to Support New Ad-based Services
Sponsored Content from Matrix as published on NextTV.com Declining linear TV viewership and increasing use of mobile devices for on-demand content viewing have … Read more »
May 2021 E-News: What's Happening at Matrix
The May flowers have been blooming, and so has Matrix! We have been budding up across the industry and are very excited for you to see all the great … Read more »
A Marketplace Transformed: The TV Ad Industry Powered by Automation
Matrix is excited to have partnered with Beet.TV to sponsor the very timely and insightful leadership series entitled, "A Marketplace Transformed: The TV Ad … Read more »
How Monarch's Features Fuel Success
Matrix runs a quarterly sales contest for all Matrix users called the Superhero Sales Success contest where you let us know how you have utilized the features … Read more »
Meet Matrix's 2020 Annual Sales Superhero!
We recently announced that the 2020 Annual Superhero Sales Success Winner, voted by you is Jaclyn Lloyd from WKTV-Heartland Media! She was originally chosen as … Read more »
The Media Industry Needs A New Task Force For Ad Transformation
Open Mike by Joe Lampert, as published in TVNewsCheck. The Media Ad Sales Council calls for an industry task force with representatives from both the buy and … Read more »