Case Study: Increase Revenue with Inactive Accounts

Posted on by Team Matrix

case study, Matrix Monarch, new revenue

Did you know that the Matrix Solutions Media Ad Sales Platform, Monarch, allows you to run and analyze inactive accounts as a means to finding new revenue? Monarch looks at historical data and alerts you to the accounts that have not billed with you in the previous 12-months, but did spend prior. 

This analysis can be done at station platform or enterprise level to identify new opportunities and, in turn, find new revenue by utilizing existing resources.

Read Full Case Study Here


Tags: case study, Matrix Monarch, new revenue

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