It's been a crazy week in the Matrix world! We just wrapped up three fantastic events this week: NAB Show in Las Vegas, mediaXchange in Washington D.C., and the OAAA/TAB Convention in Boca Raton. These varying events proved that no matter the vertical, media ad sales efficiency is obtainable via Matrix. On top of that, we are set to unleash a product update next week that we've been demonstrating live at the events to much fanfare. For more on what’s included the next product release check out a few highlights below.
Leveraging the BIA/Kelsey data in the Matrix dashboard will enable users to:
• Estimate annual ad revenue growth
• Compare local markets to national averages
• Research and analyze spend by segment
Generating revenue in sales is half the battle! It’s knowing that your revenue dollars are profitable and raising the bottom line ROI that wins the war.
Being a competitive salesperson is more demanding than ever in today’s ultra-competitive world. The media sales team of today cannot rely solely on corporate lunches and charisma to land deals. Today’s ad sellers must be consultative new business nurturers with a superior understanding of their company, technology, and the competition in order to provide value. At the end of the day they need to confirm that their sales activities and closed-deals are positively impacting the bottom line. Read more.
Welcome to the Team, Dan Tallarico
Dan Tallarico has joined Matrix as our Marketing Manager! Dan’s been getting familiar with Matrix for a couple of weeks now and is fitting in well. Dan’s most recent position was Marketing Manager at WebKite, which creates actionable data publishing solutions for unique information. The platform enables individual businesses to efficiently promote and drive traffic to their services and products through a proprietary platform that harnesses the best practices of search engines and ad delivery platforms.
Matrix Out on the Town in Vegas
Tuesday night, the Matrix Team hosted a sushi and cocktail reception at Tao Bistro in Las Vegas. Thanks to the many in attendance who joined us to raise a glass to a successful NAB Show. Check out images from the party here.
Last night, Matrix Solutions attended the "Engaging Pittsburgh: It's All About the People!" Reception. For over a decade, "Engaging Pittsburgh: It's All About the People!" (Formerly People Do Matter) has showcased efforts that have made a difference for employers and employees across the region by sharing lessons learned from over 150 organizations. Matrix was honored to be nominated by the Pittsburgh Human Resources Association as a finalist for this year's award.
They spend more than half their time on digital, mostly mobile
Advertisers looking to target Millennials – and that includes just about everyone these days – take note: Live TV is not the place to find them. Anecdotally, this has long appeared to be true. Ratings for the adults 18-34 demo have been on the decline for some time, and a quick look around a college campus tells you that young people these days are glued to their mobile screens. Read more.
U.S. Digital Ad Spend Just 1% Below TV
Digital ad spending will make up 35.8 percent of total media ad spending in the U.S. this year, just 1 percentage point below TV’s share, according to a new report from eMarketer. Outlays on digital ads will hit $68.82 billion this year, while TV spending will total $70.6 billion – a $1.78 billion difference. Still, TV’s dominance in the U.S. ad market is unquestioned: spending on every other media channel combined – print, radio, directories, and out-of-home – doesn’t come as close to the TV total as the amount spent on all forms of digital advertising. Read more.
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