Here is your latest eNews from Matrix Solutions, including an announcement of the new Advertising Spend Report 2017, a recap on the 2018 Media Sales Symposium, a few greats reads on 2018 trends and finding value in local radio, as well as what upcoming industry events you can find us at!
A special shout out to the following new Matrix Solutions clients: Sun Broadcasting, Agri-Pulse, Capital Broadcasting, KAYU Spokane - Northwest Broadcasting, and Townsquare in Texarkana - Welcome!
Enjoy and as always, if you have information or insights to share or any questions to ask – give us a shout at info@matrixformedia.com .
We are excited to share our first annual Advertising Spend Report – providing insights derived from the activity of more than 10,000 active users within media ad sales teams from 2016 to 2017. The Advertising Spend Report is meant to help media ad sales teams improve their bottom line with perspective that will move the right inventory to the right customers at the right price.
“According to our data, overall ad spend remained relatively flat from 2016 to 2017, which means the stakes are higher than ever for media organizations looking to improve their bottom line,” said Mark Gorman, CEO at Matrix Solutions. “Understanding where brands are investing provides media ad sales teams with a leg up in bringing in revenue more efficiently.”
Monarch News: New Integration with CoxReps
We are excited to announce that we have completed an integration with CoxReps, a leader in National Television Sales Representation and a division of Cox Media Group. The integration, now available, allows users to pull their national advertising sales data from the CoxReps system into Monarch providing comprehensive visibility, forecasting, and reporting of both national and local advertising business. For more information on this integration or to request a demo, contact the Matrix Solutions’ success team at success@matrixformedia.com.
Symposium Uncovers: Need to Innovate while Staying Relevant
Matrix Solutions recently hosted the second annual Media Sales Symposium in San Francisco. This Symposium proved a niche gathering of industry leaders, speakers, and professionals who all shared an enthusiasm for advancing the future of media ad sales. The Symposium covered an array of topics including:
- Implementing new revenue streams, such as voice and bots
- Moving linear TV advertising to programmatic
- Adopting a common currency, how and when will linear move to impressions-based selling
- Addressable TV advertising
- Building a 2020 media sales organization
- Hearing first-hand multiplatform advertising campaign success stories directly from AEs
These topics all impact the greater media industry at large, yet for those at the Symposium it was an opportunity to hear candid conversations articulating strategies, technologies, and workflows that are helping shape the future of media ad sales today.
Overheard at Media Sales Symposium
Speaking of the Symposium , 'Overheard at the Media Sales Symposium' is a stream of insights that have been over heard at the 2018 Media Sales Symposium. Here are just a few from the stream:
“Secret to podcast success is to provide highly targeted content to a highly targeted audience – and all of it is monetized, i.e. nothing is done without a sponsor tied to it.” - Michael Depp, Special Projects Editor, TV NewsCheck
“Mobile is not just about reaching audience but measuring their location. It justifies value to the advertiser. Are they getting to the lot?” - Lee Freund, Group Director, Advertising Adobe Cloud
“From advertisers’ perspective there are a lot of concerns where you are spending your money. Providing data to an advertiser makes the buy feel safer to them.” – Tiffany Lee, Senior Director Inventory Partnerships, The Trade Desk
Hear more from the Media Sales Symposium here>>
5 Major Shifts Marketers Can Expect in 2018
Mark Gorman shares his insights with Manouk Akopyan in the latest A List Daily article "5 Major Shifts Marketers Can Expect in 2018".
When Forrester predicted a year of reckoning for marketers in 2018, it said CMOs needed to pursue adtech trends and data in order to survive. With new parameters for digital ad transparency put in place, the looming General Data Privacy Regulation, heightened emphasis on programmatic spending and martech and adtech continuing to converge, executives must track both the trends and the rules of their regulatory forces.
Helping Advertisers Find Value in Local Radio
By Mark Gorman, published in RadioInk
Is local radio advertising worth the money? Simply put, yes. With U.S. digital advertising poised to make $83 billion in revenue this year, some advertisers are now finding it difficult to make the case for radio – especially local radio. After all, it is easier and more satisfying to see the results provided by digital advertising campaigns, using established metrics like traffic, leads, reach, click-through numbers, conversions, and other analytics. Numbers make people feel good. But with radio, the data may not be as cut-and-dry.
Upcoming Events
Where can you catch Matrix Solutions next?
Mega Conference
February 26-28, 2018
San Diego, CA
Local Online Advertising Conference
March 12-13, 2018
New York City, NY
National Association of Broadcasters (NAB)
April 7-12, 2018
Las Vegas, NV
Until next time, Happy Selling!