June 2021 E-News: What's Happening at Matrix

Posted on by Team Matrix

Blog, E-Newsletters, Matrix Success

June’s here but there’s no summer break for Matrix! We have been heating up the industry and are excited to show you the latest insights from Matrix and MASC. In this edition of the Matrix eNews, you will find the latest BeetTV interviews, our sponsored article with NextTV, Matrix’s participation in the Cyopsis Measurement & Data Virtual Conference, and the latest on-demand Candid Conversation discussing the challenges and opportunities of broadcast groups. We also offer a warm welcome to our new COO, Julie Kapsch, share the latest online learning sessions, and give you the link to grab your early registration to the January 2022 Media Ad Sales Summit… and don’t forget to submit your Q2 Matrix Sales Success story before the window closes on June 30th!

This is a very exciting eNews edition so keep on reading to take in every bit of it!

In the News

Media Technology Veteran, Julie Kapsch Joins Matrix Solutions as COO

Kapsch will help accelerate the company’s global growth strategy, applying her leadership and media technology expertise to align the company’s product development efforts and deliver their next generation solutions portfolio to existing and new markets.

Matrix has announced the addition of industry-veteran Julie Kapsch as COO to their organization. Bringing with her over twenty years of media technology expertise, Kapsch will be instrumental in helping execute the company’s global growth strategy, expanding their solutions portfolio into existing and new market verticals, and helping accelerate the delivery of their Matrix Sales Gateway to market. The Gateway, currently in development, is an advanced portal that allows for the ingestion and dissemination of data from all providers in the sales ecosystem participating in the negotiation and execution process...

Read the full press release here >>

Julie PR-1


Beet.TV Interview Series Continued: A Marketplace Transformed: The TV Ad Industry Powered by Automation

Matrix’s partnership with Beet.TV to sponsor the very timely and insightful leadership series "A Marketplace Transformed: The TV Ad Industry Powered by Automation" is continuing to bring insightful viewpoints from industry leaders. Check out the latest interviews by clicking the images below and stay current on all Matrix Beet.TV series interviews by subscribing here.


Jerrod-Son-1 Dan-Reiss2-BeetTV-1 Mark McKee BeetTV-1
How CTV Is Evolving: XUMO’s Jerrold Son Univision’s Riess Urges All Brands to Invest in Spanish Language Media SSP’s Add Value to Premium TV Inventory: FreeWheel’s Mark McKee
Matrix Shares Valuable Insights at the Cynopsis Measurement & Data Virtual Conference

This year’s Measurement & Data Virtual Conference was Cynopsis’ 5th annual event. Bringing together hundreds of analysts, researchers, and media leaders, the industry came together virtually and brought the freshest thinking on buying and selling for the holistic video marketplace for discussion.

Matrix was proud to be a part of this year’s virtual event, sharing valuable insights and hosting two different sessions. Focused on 'Automating the Ad Buy' and 'Using Standard Units of Measurement to Pave the Way to Convergence,' Matrix CEO, Mark Gorman, shared his thoughts and then was joined by representatives of the Matrix Media Ad Sales Council (MASC) and beyond for a thought inspiring discussion.

Check out how both of these sessions went by clicking here >>

Cynopsis Videos
Broadcasters Shifting to Support New Ad-based Services

Sponsored Content from Matrix as published on NextTV.com

Declining linear TV viewership and increasing use of mobile devices for on-demand content viewing have put pressure on the revenue streams of many broadcasters. The pandemic has greatly accelerated this long-term trend, by simultaneously increasing viewer demand while reducing the ability of media companies to produce new content. As audiences shift to viewing media in new ways, advertisers are redeploying their spending to follow.

Success in this evolving market requires a multi-pronged approach to help advertisers better reach their target audiences...

Read the full article here >>

NexTV Blog


Media Ad Sales Summit 2022!

We recently announced that our Media Ad Sales Summit will return to an in-person event in Miami Beach, Florida in January 2022! Make sure to mark your calendars now for the January 19 - 21 event. Don't want to wait?! Grab your early bird registration rate now!

Summit Image


Discover More with Monarch

June/ July Open Learning Sessions

Stay current on the latest best practices and workflows to capitalize on within Monarch by joining some (or all!) of the latest group of Open Learning Sessions. These instructor-led training sessions, available to Matrix Monarch users, play a pertinent role in helping users better navigate to and capitalize on the features and functionality of the system, all designed to empower users to sell smarter, faster, and more efficiently! Check out the list below to register for the  upcoming session (or sessions!) you'd like to attend:

If you're a Premium user, we have you covered too! Check out our available on-demand learning sessions HERE that cover an array of topics from list building and CRM, to reporting, forecasting, and more!



Last Chance to be the Q2 Matrix Sales Superhero

Next week, the submission window closes for Q2 Matrix Sales Superhero Submissions! Act fast and submit your own Matrix Sales Success Story today for your chance at the title.
Need an extra push to help you know what you should submit for your sales wins? Check out our updated Winners Playbook here to see each winning submission and honorable mentions!
Mar eNews SSS Playbook

Media Ad Sales Summit Candid Conversations Series

The Media Ad Sales Summit Candid Conversations Series launched in September 2020 in place of our 2021 in-person Media Ad Sales Summit. Until our Media Ad Sales Summit regroups as a live event in January 2022 in Miami Beach, FL, we are continuing to bring you the most up to date, vital, industry topics in this Candid Conversation series. If you missed our previous conversations, you can catch them all HERE, or listen to the podcast versions HERE.

Our next conversation topic will be available soon so in the meantime, check out our latest Candid Conversation below:

Broadcast Media's New Groove

Moderator Brenda Hetrick (Matrix Solutions) was joined by Tom O'Brien (The Weather Group/ Allen Media Group), Brian Lawlor (E.W. Scripps) and William Sally (Nexstar Broadcasting Group) as they provided an overview on the challenges and opportunities of broadcast media groups as they become not only bigger but emerge as the driving engines behind a wide range of synergistic cross-media enterprises. They discusses this among other topics including:

  • messaging solutions
  • media acquisition
  • how covid-19 affected broadcast media, the future of broadcast media, and so much more

CLICK HERE to watch this conversation on-demand and 

CLICK HERE to listen in on it on the Matrix Means Media Podcast!

June CC On Demand


Until next time, Happy Selling!

Tags: Blog, E-Newsletters, Matrix Success

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