This is a very exciting eNews edition so keep on reading to take in every bit of it!
In the News
Media Technology Veteran, Julie Kapsch Joins Matrix Solutions as COO
Kapsch will help accelerate the company’s global growth strategy, applying her leadership and media technology expertise to align the company’s product development efforts and deliver their next generation solutions portfolio to existing and new markets.
Matrix has announced the addition of industry-veteran Julie Kapsch as COO to their organization. Bringing with her over twenty years of media technology expertise, Kapsch will be instrumental in helping execute the company’s global growth strategy, expanding their solutions portfolio into existing and new market verticals, and helping accelerate the delivery of their Matrix Sales Gateway to market. The Gateway, currently in development, is an advanced portal that allows for the ingestion and dissemination of data from all providers in the sales ecosystem participating in the negotiation and execution process...
Beet.TV Interview Series Continued: A Marketplace Transformed: The TV Ad Industry Powered by Automation
Matrix’s partnership with Beet.TV to sponsor the very timely and insightful leadership series "A Marketplace Transformed: The TV Ad Industry Powered by Automation" is continuing to bring insightful viewpoints from industry leaders. Check out the latest interviews by clicking the images below and stay current on all Matrix Beet.TV series interviews by subscribing here.
|How CTV Is Evolving: XUMO’s Jerrold Son||Univision’s Riess Urges All Brands to Invest in Spanish Language Media||SSP’s Add Value to Premium TV Inventory: FreeWheel’s Mark McKee|
This year’s Measurement & Data Virtual Conference was Cynopsis’ 5th annual event. Bringing together hundreds of analysts, researchers, and media leaders, the industry came together virtually and brought the freshest thinking on buying and selling for the holistic video marketplace for discussion.
Matrix was proud to be a part of this year’s virtual event, sharing valuable insights and hosting two different sessions. Focused on 'Automating the Ad Buy' and 'Using Standard Units of Measurement to Pave the Way to Convergence,' Matrix CEO, Mark Gorman, shared his thoughts and then was joined by representatives of the Matrix Media Ad Sales Council (MASC) and beyond for a thought inspiring discussion.
Sponsored Content from Matrix as published on NextTV.com
Declining linear TV viewership and increasing use of mobile devices for on-demand content viewing have put pressure on the revenue streams of many broadcasters. The pandemic has greatly accelerated this long-term trend, by simultaneously increasing viewer demand while reducing the ability of media companies to produce new content. As audiences shift to viewing media in new ways, advertisers are redeploying their spending to follow.
Success in this evolving market requires a multi-pronged approach to help advertisers better reach their target audiences...
Media Ad Sales Summit 2022!
We recently announced that our Media Ad Sales Summit will return to an in-person event in Miami Beach, Florida in January 2022! Make sure to mark your calendars now for the January 19 - 21 event. Don't want to wait?! Grab your early bird registration rate now!
Discover More with Monarch
June/ July Open Learning Sessions
- Monarch in your Workday – AE’s– June 24th @ 2:00PM EST
- Account List Management – Managers – June 29th @ 2:00PM EST
- Account List Management – AE’s – July 1st @ 2:00PM EST
- CRM – Managers & AE’s – July 6th @ 2:00PM EST
- Deals – Managers & AE’s – July 8th @ 2:00PM EST
- Reports – Managers & AE’s – July 13th @ 2:00PM EST
- Tagging & List Builder – Managers & AE’s – July 15th @ 2:00PM EST
- Monarch in Your Workday – Managers– July 20th @ 2:00PM EST
- Monarch in your Workday – AE’s– July 22nd @ 2:00PM EST
If you're a Premium user, we have you covered too! Check out our available on-demand learning sessions HERE that cover an array of topics from list building and CRM, to reporting, forecasting, and more!
Last Chance to be the Q2 Matrix Sales Superhero
The Media Ad Sales Summit Candid Conversations Series launched in September 2020 in place of our 2021 in-person Media Ad Sales Summit. Until our Media Ad Sales Summit regroups as a live event in January 2022 in Miami Beach, FL, we are continuing to bring you the most up to date, vital, industry topics in this Candid Conversation series. If you missed our previous conversations, you can catch them all HERE, or listen to the podcast versions HERE.
Our next conversation topic will be available soon so in the meantime, check out our latest Candid Conversation below:
JUNE CANDID CONVERSATION ON-DEMAND
Broadcast Media's New Groove
Moderator Brenda Hetrick (Matrix Solutions) was joined by Tom O'Brien (The Weather Group/ Allen Media Group), Brian Lawlor (E.W. Scripps) and William Sally (Nexstar Broadcasting Group) as they provided an overview on the challenges and opportunities of broadcast media groups as they become not only bigger but emerge as the driving engines behind a wide range of synergistic cross-media enterprises. They discusses this among other topics including:
how covid-19 affected broadcast media, the future of broadcast media, and so much more
CLICK HERE to watch this conversation on-demand and
CLICK HERE to listen in on it on the Matrix Means Media Podcast!
Until next time, Happy Selling!