It's officially Spring but it's not just the weather that's warming up... Matrix is heating up with new companies implementing the Monarch Media Ad Sales Platform, open learning sessions, on-demand candid conversations, events, and more! We are also looking for a new quarterly Sales Superhero, so read on through our March eNews edition and get your fill of all things Matrix!
In the News
Cox Media Group (CMG) Implements Matrix’s Media Ad Sales Platform Enterprise-Wide
Matrix has announced that Cox Media Group (CMG) has implemented their Monarch Media Ad Sales Platform. This enterprise-wide execution will provide CMG with complete visibility into their aggregated data while also providing extensive CRM capabilities and media intelligence designed to increase revenue opportunities and extend operational efficiencies.
CMG recognized that Monarch’s media-specific proficiency and ability to unify first-and-third party data sets enterprise-wide would enable the organization to better align, forecast, and measure their sales efforts, accurately and holistically. Additionally, Monarch will give CMG complete transparency into historical data, the ability to uncover new, upsell, and cross-sell opportunities, and better organization of daily, weekly, and monthly goal-driven activities and schedules....
CEO Quarterly Update
Our Q1 2021 CEO Video update features Matrix’s CEO, Mark Gorman, giving you all the great things going on in the world of Matrix! He discusses Matrix’s plans to begin moving forward from the pandemic with a ‘new normal’ strategy of opening up Matrix’s US office, updates on the next Media Ad Sales Summit (planned for Jan. 18-21st, 2022, currently set to be an in-person event in Miami Beach, FL), details on our next Candid Conversation set for April 20th, and insights into the MASC group and some of it’s members who will be joining the Candid Conversation panel in April.
Lastly, Mark covers some of the exciting things that are new at Matrix such as a new partnership with CMG, the new account growth feature added into the Monarch platform, the continuing developments to the national workflow geared towards elevating automated processes, and updates on the development of the Matrix Sales Gateway.
With so much valuable information covered, learn more here and check out the full video below!
Discover More with Monarch
April Open Learning Sessions
- Monarch in your Workday – AE’s– March 25th @ 2:00PM EST
- Account List Management – Managers – March 30th @ 2:00PM EST
- Account List Management – AE’s – April 1st @ 2:00PM EST
- CRM – Managers & AE’s – April 6th @ 2:00PM EST
- Deals – Managers & AE’s – April 8th @ 2:00PM EST
- Reports – Managers & AE’s – April 13th @ 2:00PM EST
- Tagging & List Builder – Managers & AE’s – April 15th @ 2:00PM EST
- Monarch in Your Workday – Managers– April 20th @ 2:00PM EST
- Monarch in your Workday – AE’s– April 22nd @ 2:00PM EST
If you're a Premium user, we have you covered too! Check out our available on-demand learning sessions HERE that cover an array of topics from list building and CRM, to reporting, forecasting, and more!
Click HERE to subscribe.
Media Ad Sales Summit Candid Conversations Series
The Media Ad Sales Summit Candid Conversations Series launched in September 2020 in place of our 2021 in-person Media Ad Sales Summit (postponed to January 2022), to bring you the most up to date, vital, industry topics. If you missed our previous conversations, you can catch them all HERE, or listen to the podcast versions HERE. In the meantime, check out the next Candid Conversation details below:
APRIL CANDID CONVERSATION
Automating the Buy/ Sell Manual Transactions and Processes
In this Candid Conversation, industry leaders from the Media Ad Sales Council (MASC) ‘talk shop’ in the terms of automating the buying and selling of advertising across multi-platforms. The conversation will include discussion on the future of makegoods, adopting a standard unit of measure, and technologies’ role in reducing the friction in the supply chain. MASC, an advocacy group composed of leaders from across the media industry and representing different verticals, is focused on advancing the media ad sales ecosystem through automation, convergence, and inclusion.
Moderator Mark Gorman (CEO, Matrix Solutions) will be joined by Missy Evenson (VP of Sales, Local Media, Scripps), Barbara Bekkedahl (President, Weather Group Ad Sales & Client Partnerships, The Weather Channel), Becky Meyer (SVP National Sales, Gray Television) for this anticipated conversation!
CLICK HERE to register!
MARCH CANDID CONVERSATION ON-DEMAND
Local Media Fights Back
Moderator Tim Hanlon (CEO, The Vertere Group) was joined by Catherine Badalmente (VP and CIO, Graham Media Group), Pamela Russo (SVP and GM Radio.com, Entercom), and Lisa Bishop (Chief Digital Officer, Allen Media Broadcasting) for this engaging conversation!
CLICK HERE to watch this conversation on-demand!
CLICK HERE to listen in on it on the Matrix Means Media Podcast!
Upcoming Events
An expanded version of the prestigious Nextv Colombia Event, Nextv Series Andean will bring together, in a friendly virtual format, the leading pay TV operators, TV Networks, FTA broadcasters, OTT platforms, content owners, telco’s and ISPs from Colombia, Ecuador, Peru, and Venezuela. They will meet around a series of strategy panels to discuss the latest challenges and opportunities surrounding the generation, distribution, and commercialization of TV content to audiences that are demanding ever more sophisticated ways to access their favorite live and on-demand programming.
The Matrix team is eagerly awaiting their attendance so make sure to register and meet with them!
Register Here and make sure to chat with the Matrix team!
This 5-day event will bring together over 100 industry leaders who are driving innovation in such areas as advanced advertising, audience measurement and research, attribution, broadcast/local TV, FAST, AVOD, SVOD, interactive programming, social video and beyond, to share unique insider-insights into their work and the strategic thinking that guides it, and to explain and debate their respective visions for television’s future.
Matrix’s CRO, Brenda Hetrick, will be participating in this anticipated event as a speaker on the Cross-Platform Sales in Local Media panel.
Register Here and don’t miss a moment!
Until next time, Happy Selling!