The May flowers have been blooming, and so has Matrix! We have been budding up across the industry and are very excited for you to see all the great initiatives we have been working on! In this edition of the Matrix eNews, you will find insights from a new leadership interview series we have partnered with BeetTV on, information on how to join us at the Cynopsis Measurement & Data Conference June 15th and 16th, details on a special presentation from MASC at the 2021 Media Finance Focus, and where to access the first Point of View (POV) from MASC published in TVNewsCheck. We also share a helpful focus on how Monarch Features Fuel Success as well as an in-depth interview with our 2020 Annual Sales Superhero.
Of course, we are sharing the latest happenings in the Candid Conversation Series, the newest batch of Online Learning Sessions, and more! It’s a jam-packed eNews edition so find a place in the sun and read on!
In the News
Beet.TV Interview Series: A Marketplace Transformed: The TV Ad Industry Powered by Automation
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| Matrix Solutions’ Gorman Sees Gateway To Media’s Future | Hearst Leans On Partner Tech To Smoothe Complexity: Lustgarten |
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Tentpole Events Drive Live Viewership of Hispanic Audiences: |
Post-Lockdown Inventory Constraint Is Tailwind For Weather Group’s Bekkedahl |
With a series of Point of View pieces to come from the Media Ad Sales Council (MASC), the first one has officially been published from MASC member Joe Lampert (Senior Program Manager, CNOmniMedia):
The Media Industry Needs A New Task Force For Ad Transformation
The Media Ad Sales Council calls for an industry task force with representatives from both the buy and sell sides and chaired by a neutral party to align on the rapid advancement of new generation ad tech solutions.
The broadcast media industry (broadly defined as the supply chain for the buying and selling of content, distributed to consumers as video messages) has experienced radical transformation over the past 15 years. Examples of this transformation range from means of distribution (via OTT, streaming and other Internet-delivered approaches to multiple devices), to scheduling of content in a nonlinear, on-demand format, to the introduction of greatly expanded audience measurement and segmentation capabilities... read more>
Media Ad Sales Summit 2022!
We recently announced that our Media Ad Sales Summit will return to an in-person event in Miami Beach, Florida in January 2022! Make sure to mark your calendars now for the January 19 - 21 event. Don't want to wait?! Grab your early bird registration rate now!
Discover More with Monarch
May Open Learning Sessions
- Account List Management – AE’s – May 27th @ 2:00PM EST
- CRM – Managers & AE’s – June 8th @ 2:00PM EST
- Deals – Managers & AE’s – June 10th @ 2:00PM EST
- Reports – Managers & AE’s – June 15th @ 2:00PM EST
- Tagging & List Builder – Managers & AE’s – June 17th @ 2:00PM EST
- Monarch in Your Workday – Managers – June 22nd @ 2:00PM EST
- Monarch in your Workday – AE’s – June 24th @ 2:00PM EST
If you're a Premium user, we have you covered too! Check out our available on-demand learning sessions HERE that cover an array of topics from list building and CRM, to reporting, forecasting, and more!
Dive into the Features of Monarch that help our Matrix Sales Superheroes find success!
Matrix’s quarterly Superhero Sales Success contest is your chance to let us know how you have utilized the features in Matrix’s Monarch platform to move the needle for you and your team. With so many possibilities within the Monarch platform, our Sales Superheroes are eager to share their success stories… because they have so many! There are multiple ways that sales teams have adapted the features within Monarch to help them in their day-to-day activities. Wondering how you can too? Check out some of these features HERE that people are utilizing to find wins both within their book of business and with Matrix each quarter!
Do you want to be a Matrix Sales Superhero? Submit your Matrix Sales Success Story HERE before June 30th for your chance to be the Q2 2021 Sales Superhero. Want to learn more about what you actually win as a Matrix Sales Superhero HERE!
Media Ad Sales Summit Candid Conversations Series
The Media Ad Sales Summit Candid Conversations Series launched in September 2020 in place of our 2021 in-person Media Ad Sales Summit (postponed to January 2022), to bring you the most up to date, vital, industry topics. If you missed our previous conversations, you can catch them all HERE, or listen to the podcast versions HERE. In the meantime, check out the next Candid Conversation details below:
Broadcast Media's New Groove
Broadcast Media groups are not only getting bigger, they're also becoming the driving engines behind a wide range of synergistic cross-media enterprises; we discuss the challenges and opportunities with some who are leading the charge. Moderated by Brenda Hetrick (CRO, Matrix) and including panelists:
- Tom O'Brien (President, The Weather Group and EVP, Allen Media Group)
- Brian Lawlor (President, Local Media E.W. Scripps)
- Bill Sally (EVP, Sales, Nexstar Broadcasting Group)
CLICK HERE to register!
MAY CANDID CONVERSATION ON-DEMAND
US Media's Regulatory Outlook
Moderator Tim Hanlon (The Vertere Group) was joined by David Oxenford (Wilkinson, Barker, Knauer), and Eriq Gardner (The Hollywood Reporter) as they provided an outlook overview on U.S. media regulations and discussed, among other topics:
- consumer data & privacy
- local media ownership
- broadcast retrans/must-carry
- growth of state regulation of political advertising-particularly online
- music rights issues and its impact on the competition between online music services and traditional radio
- advertising regulation changes as they relate to ads for cannabis products, sports betting, and so much more
CLICK HERE to watch this conversation on-demand and
CLICK HERE to listen in on it on the Matrix Means Media Podcast!
Upcoming Events
Media Finance Focus 2021 virtual event will host more than 75 speakers/panelists will speak to the latest information on accounting, taxes, internal audit, technology, newspaper, out-of-home, outdoor, television, radio, cable, digital, games/video, print, and credit & collection issues. A comprehensive speaker roster of senior-level professionals, including Matrix CRO, Brenda Hetrick, provide a rich, diverse mix of perspectives and knowledge to inspire innovation.
Thursday May 27
3:00pm - 4:00pm
Adoption of Impression/Audience-Based Buying and Selling
Moderator: Brenda Hetrick, CRO, Matrix
The proliferation of digital ad revenue has tasked traditional broadcasters with adopting and unifying a cross-platform standard of measurement to sell, transact, and measure efficiently and easily. By doing so, broadcasters will be able to automate more of their processes and transactions to enable them to accelerate the speed from prospect to cash. Listen in as leader’s from today’s traditional media companies discuss both the risk and reward in deploying impression-based and audience-based buying and selling – and what that means for future workflows.
Matrix is proud to participate as both sponsor and speaker in the MFM 2021 virtual event.
Click Here to learn more and register!
Join us at the Cynopsis Measurement and Data Conference June 15th and 16th for two great sessions focused on Automating the Ad Buy and Using Standard Units of Measurement to Pave the Way to Convergence.
1:20–1:35 Tuesday, June 15 | Automating the Ad Buy
Key to automating ad buy / sell processes and workflows is connecting all the necessary and vital data throughout the advertising ecosystem. In this presentation we will look at how the industry is evolving to make tangible the reality of self-serve inventory ad buys, i.e. adopting a standard unit of measurement across platforms, eliminating makegoods, and the technology and integration points needed to make it happen. Presented by Matrix CEO, Mark Gorman.
2:10–2:35 Wednesday, June 16 | Using Standard Units of Measurement to Pave the Way to Convergence
To establish a level playing field for convergence, we, as a media advertising industry, must deploy a standard unit of measurement across revenue platforms. Listen in as executives from MASC and more discuss the crux of impressions-based buying and selling from both a challenges and opportunities perspective and the necessary next steps to make its implementation a reality. Moderated by Matrix CEO, Mark Gorman, panelists include Susie Meehan, VP Advanced Advertising & Operations, AMC Networks and tbd.
Until next time, Happy Selling!