Matrix, the developers of the only global ad sales platform built for media, announces the dates and location for the 6th annual Media Ad Sales Summit. The event, produced by Matrix, will be returning this November 8-10, 2023, at the beachfront Conrad Hotel in Fort Lauderdale, FL.
The Summit brings together leaders from across the media industry who represent varying verticals, to discuss both the challenges and opportunities the industry currently faces, while aiming to both reduce the friction and improve efficiencies when buying and selling advertising. High level topics to be discussed will include:
- Ad Buy/Sell Automation: Now or Never?
- Ad-Supported Streaming: SVOD, AVOD & FAST
- Local TV Streaming: Opportunities & Limitations
- TV Station Economics: The Future of Advertising, Affiliation & Retrans
- Political Advertising: Local's Biennial Fix
- Linear TV Reach vs. Streaming Specificity
- TV/Video Measurement & Currencies
- Waiting for TV's ATSC 3.0 Godot
- Agency Preview: 2024
- Media Ad Sales: The Modern Structure
A highly anticipated session will be led by members of the Media Ad Sales Council (MASC), an advocacy group founded by Matrix. This will be a roundtable session focused on the industry’s role in advancing the media ad-sales ecosystem through automation, convergence, and inclusion. In addition to its founders, Mark Gorman, CEO, Matrix, and Brenda Hetrick, President, Matrix, MASC members include Peter Jones, Head of Local Sales/Director, Strategic Partnerships, Premion, Melanie Webb, Vice President, Sales Operations, TEGNA, Joe Lampert, Senior Program Manager, CNOmniMedia, Becky Meyer, SVP, National Sales, Gray Television, Jen Scilabro, SVP Digital Sales, Nexstar, Michael Barbetta, Senior Director, Revenue & Strategy, E.W. Scripps, and Al Lustgarten, SVP, Hearst Television. The remaining, full schedule of sessions will be announced in June.
“The Media Ad Sales Summit is a niche event that has compounded in growth through the years, playing a significant role in bringing the industry together to discuss and advance the often-underserved areas of the advertising ecosystem, ad-sales and ad-tech,” shared Mark Gorman, CEO, Matrix Solutions. “We are excited to be spotlighting this area of media ad sales while returning to the Conrad Hotel in Fort Lauderdale, which serves as an incredible venue for all general sessions, as well as the ample networking opportunities offered throughout the Summit.”
The Media Ad Sales Summit registration is now open. For more information or to register, visit: https://www.matrixformedia.com/summit2023.
About Matrix
Matrix Solutions is a forward-thinking technology company that empowers the media ad sales world with intelligence, technology, and expertise. It provides the technology back bone for the end-to-end workflow for sales organizations, transacting in the media marketplace. Its flagship solution, Monarch, is the only global ad sales platform built specifically for media, delivering the CRM and business intelligence necessary to optimize inventory, while the Matrix Sales Gateway, serving as a sell-side dedicated platform allows for the ingestion and dissemination of data from all providers in the ecosystem that participate in the negotiation and execution process. Matrix manages more than $13 billion annually in media ad revenue, has over 10K users, maintains over 95% renewal rate, and has founded the annual Media Ad Sales Summit and Media Ad Sales Council (MASC) – both of which bring together industry leaders to advance the future of media ad sales. For more information, please visit matrixformedia.com.