Local broadcasters face unprecedented challenges in today's media landscape, characterized by rapidly evolving consumer preferences, technological … Read more »
Matrix Solutions and the Media Ad Sales Council have kicked off the new Media Ad Sales Summit Candid Conversation Event Series with an information packed … Read more »
In our latest Monarch release, we've prioritized the addition and customization of expanded financial fields. This upgrade aims to enable users to work more … Read more »
The upcoming year presents a multitude of opportunities for boosting advertising sales, thanks to significant political events and the Olympic Games. … Read more »
No one wants to dwell on their lost sales. These sneaky figures represent all the potential earnings we missed out on because we didn't quite hit the mark for … Read more »
We connected with Matrix MASC Member Joe Lampert from CNOmniMedia to get his position on the value of MASC and its impact on the industry. Listen to his … Read more »
Our Q4 2023 Matrix Sales Superhero was able to increase digital spend by over 37% and total yearly spend by over 7% by using Monarch functions to track past … Read more »
The Q3 2023 Matrix Sales Superhero leaned heavily on Monarch during a period of high turnover enabling her to stay up-to-date on accounts that had shifted, … Read more »
Free, Ad-supported Streaming TV (FAST) channels are flourishing with no sign of slowing down. With the potential to reach new audiences and usher in new … Read more »
We connected with Matrix MASC Member Peter Jones from Premion to get his position on the value of MASC and its impact on the industry, and the goal for the … Read more »
