What Does ‘FAST’ Channel Growth Mean For OTA TV?
Free, Ad-supported Streaming TV (FAST) channels are flourishing with no sign of slowing down. With the potential to reach new audiences and usher in new … Read more »
MASC Member Profile: Peter Jones, Premion
We connected with Matrix MASC Member Peter Jones from Premion to get his position on the value of MASC and its impact on the industry, and the goal for the … Read more »
Big Win Fast-Tracked with Monarch's 'Activity' and 'Historical Revenue' Features
The Q2 2023 Matrix Sales Superhero tracked activity and next steps, as well as reviewed historical revenue, in order to achieve a huge win that gave both new … Read more »
MASC Member Profile: Becky Meyer, Gray Television
We connected with Matrix MASC Member Becky Meyer from Gray Television to get her position on the value of MASC and its impact on the industry. Listen to her … Read more »
Increasing Spend through delivering ROI by utilizing Monarch's Account List and Revenue Tabs.
Learn how the Q1 2023 Matrix Sales Superhero has managed to organize and analyze client info with ease in order to provide successful ROI, resulting in … Read more »
10 Benefits to Utilizing Media-Specific Revenue Management
It’s a given that the emergence of new revenue streams has brought to surface the need to apply a consultative sales approach when it comes to media ad sales. … Read more »
MASC Member Profile: Al Lustgarten, Hearst Television
We connected with Matrix MASC Member Al Lustgarten from Heart Television to get his position on the value of MASC and its impact on the industry. Listen to his … Read more »
Exceeding Budgets with Monarch's Deals, Forecasts, and Reports Functions.
Learn how the Q4 2022 Matrix Sales Superhero leveraged Monarch’s deals, forecasts, and reports functions to overcome hurdles and exceed budgets! … Read more »
Leveraging Monarch Insights to Prioritize Sales Goals
Learn how our Q3 2022 Matrix Sales Superhero leveraged Monarch’s activities function to elevate prospects to target accounts Congratulations to the Q3 2022 … Read more »
MASC Member Profile: Mark Gorman, Matrix Solutions
We connected with Mark Gorman, Founder of Media Ad Sales Council (MASC) to delve into why the Media Ad Sales Council (MASC), its value, and the vision he is … Read more »