10 Benefits to Utilizing Media-Specific Revenue Management
It’s a given that the emergence of new revenue streams has brought to surface the need to apply a consultative sales approach when it comes to media ad sales. … Read more »
MASC Member Profile: Al Lustgarten, Hearst Television
We connected with Matrix MASC Member Al Lustgarten from Heart Television to get his position on the value of MASC and its impact on the industry. Listen to his … Read more »
Exceeding Budgets with Monarch's Deals, Forecasts, and Reports Functions.
Learn how the Q4 2022 Matrix Sales Superhero leveraged Monarch’s deals, forecasts, and reports functions to overcome hurdles and exceed budgets! … Read more »
Leveraging Monarch Insights to Prioritize Sales Goals
Learn how our Q3 2022 Matrix Sales Superhero leveraged Monarch’s activities function to elevate prospects to target accounts Congratulations to the Q3 2022 … Read more »
MASC Member Profile: Mark Gorman, Matrix Solutions
We connected with Mark Gorman, Founder of Media Ad Sales Council (MASC) to delve into why the Media Ad Sales Council (MASC), its value, and the vision he is … Read more »
Matrix Quarterly CEO Video Update (Q3 2022)
In our latest Quarterly CEO Video Update, Matrix Solutions CEO, Mark Gorman, touches on a number of vital industry topics as well as shares some insider … Read more »
Maximizing Monarch to Stay Connected and Close New Business!
Our Q2 2022 Matrix Sales Superhero utilized multiple Monarch functions to stay connected with her large list of clients, while making sure to not miss out on … Read more »
Increasing Leads and Hitting Goals with Monarch Deals, Activity Tracking, and Alerts.
Our Q1 2022 Matrix Sales Superhero crunched the numbers to increase the numbers! They utilized multiple Monarch functions to build a fully rounded, effective … Read more »
MissionMatters Podcast
Watch the Mission Matters podcast that was live streamed on March 24th at 1:15PM ET with Matrix CEO, Mark Gorman and podcast host, Adam Torres discussing … Read more »
Matrix CEO Q1 2022 Update
In our first Q1 CEO update of 2022, Matrix Solutions CEO, Mark Gorman, shares important updates and insights on the media ad sales industry, including: A … Read more »