July 2021 E-News: What's Happening at Matrix
July has been an exciting month for Matrix and we are eager to show you all the latest insights! In this edition of the Matrix eNews, you will find some … Read more »
Maximizing Time Management with Monarch Activities and Reporting Features more than Doubles Year over Year Budget
Our second Matrix Sales Superhero of 2021 maximized efficiency and tracked activities like a champ in order to dominate year over year new local direct … Read more »
Automation is Transforming TV Ad Buying
Sponsored Content from Matrix as published on NextTV.com Television advertising is a high-volume, transaction-oriented business. Every hour that a linear … Read more »
Ad Decisions Driven by Better Data
Sponsored Content from Matrix as published on NextTV.com Today’s advertisers have more options than ever before. Choices for television viewers are expanding … Read more »
Matrix CEO Video Update: Q2 2021
In our Q2 2021 CEO video update, Matrix CEO, Mark Gorman, shares the latest industry updates and Matrix's role in helping advance the future of media ad sales. … Read more »
June 2021 E-News: What's Happening at Matrix
June’s here but there’s no summer break for Matrix! We have been heating up the industry and are excited to show you the latest insights from Matrix and MASC. … Read more »
Matrix Shares Valuable Insights at the 2021 Cynopsis Measurement & Data Virtual Conference
This year’s Measurement & Data Virtual Conference was Cynopsis’ 5th annual event. Bringing together hundreds of analysts, researchers, and media leaders, … Read more »
Matrix Means Media Podcast: Candid Conversation Series- Broadcast Media's New Groove
Listen in to the June Media Ad Sales Summit Candid Conversation, focused on the challenges and opportunities of broadcast media groups as they become not only … Read more »
Broadcasters Shifting to Support New Ad-based Services
Sponsored Content from Matrix as published on NextTV.com Declining linear TV viewership and increasing use of mobile devices for on-demand content viewing have … Read more »
May 2021 E-News: What's Happening at Matrix
The May flowers have been blooming, and so has Matrix! We have been budding up across the industry and are very excited for you to see all the great … Read more »