Automation is Transforming TV Ad Buying

Sponsored Content from Matrix as published on Television advertising is a high-volume, transaction-oriented business. Every hour that a linear … Read more »

Ad Decisions Driven by Better Data

Sponsored Content from Matrix as published on Today’s advertisers have more options than ever before. Choices for television viewers are expanding … Read more »

Matrix CEO Video Update: Q2 2021

In our Q2 2021 CEO video update, Matrix CEO, Mark Gorman, shares the latest industry updates and Matrix's role in helping advance the future of media ad sales. … Read more »

June 2021 E-News: What's Happening at Matrix

June’s here but there’s no summer break for Matrix! We have been heating up the industry and are excited to show you the latest insights from Matrix and MASC. … Read more »

Matrix Shares Valuable Insights at the 2021 Cynopsis Measurement & Data Virtual Conference

This year’s Measurement & Data Virtual Conference was Cynopsis’ 5th annual event. Bringing together hundreds of analysts, researchers, and media leaders, … Read more »

Matrix Means Media Podcast: Candid Conversation Series- Broadcast Media's New Groove

Listen in to the June Media Ad Sales Summit Candid Conversation, focused on the challenges and opportunities of broadcast media groups as they become not only … Read more »

Broadcasters Shifting to Support New Ad-based Services

Sponsored Content from Matrix as published on Declining linear TV viewership and increasing use of mobile devices for on-demand content viewing have … Read more »

May 2021 E-News: What's Happening at Matrix

The May flowers have been blooming, and so has Matrix! We have been budding up across the industry and are very excited for you to see all the great … Read more »

A Marketplace Transformed: The TV Ad Industry Powered by Automation

Matrix is excited to have partnered with Beet.TV to sponsor the very timely and insightful leadership series entitled, "A Marketplace Transformed: The TV Ad … Read more »

How Monarch's Features Fuel Success

Matrix runs a quarterly sales contest for all Matrix users called the Superhero Sales Success contest where you let us know how you have utilized the features … Read more »

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