May 2021 E-News: What's Happening at Matrix
The May flowers have been blooming, and so has Matrix! We have been budding up across the industry and are very excited for you to see all the great … Read more »
A Marketplace Transformed: The TV Ad Industry Powered by Automation
Matrix is excited to have partnered with Beet.TV to sponsor the very timely and insightful leadership series entitled, "A Marketplace Transformed: The TV Ad … Read more »
How Monarch's Features Fuel Success
Matrix runs a quarterly sales contest for all Matrix users called the Superhero Sales Success contest where you let us know how you have utilized the features … Read more »
Matrix Means Media Podcast: Candid Conversation Series- US Media's Regulatory Outlook
Listen in to the May Media Ad Sales Summit Candid Conversation which focuses on how the new administration will impact the entire media regulation landscape. … Read more »
Meet Matrix's 2020 Annual Sales Superhero!
We recently announced that the 2020 Annual Superhero Sales Success Winner, voted by you is Jaclyn Lloyd from WKTV-Heartland Media! She was originally chosen as … Read more »
The Media Industry Needs A New Task Force For Ad Transformation
Open Mike by Joe Lampert, as published in TVNewsCheck. The Media Ad Sales Council calls for an industry task force with representatives from both the buy and … Read more »
Adoption of Impression/Audience-Based Buying and Selling
The proliferation of digital ad revenue has tasked traditional broadcasters with adopting and unifying a cross-platform standard of measurement to sell, … Read more »
April 2021 E-News: What's Happening at Matrix
April showers bring May flowers... and this April, Matrix has made it rain in the media industry by bringing knowledge, opportunity, and insights that will … Read more »
Matrix Means Media Podcast: Candid Conversation Series- Automating the Media Marketplace
Listen in to the April Media Ad Sales Summit Candid Conversation which brings together industry leaders from the Media Ad Sales Council (MASC) to ‘talk shop’ … Read more »
Discussing the Impact of Experience on Moving Forward on the latest Matrix Means Media Podcast Episode
Listen in as Matrix's CEO, Mark Gorman, and CRO, Brenda Hetrick, talk to JDA.Media's President, Angela Betasso. In this in-depth conversation, Angela talks to … Read more »