Adoption of Impression/Audience-Based Buying and Selling
The proliferation of digital ad revenue has tasked traditional broadcasters with adopting and unifying a cross-platform standard of measurement to sell, … Read more »
The proliferation of digital ad revenue has tasked traditional broadcasters with adopting and unifying a cross-platform standard of measurement to sell, … Read more »
April showers bring May flowers... and this April, Matrix has made it rain in the media industry by bringing knowledge, opportunity, and insights that will … Read more »
Listen in to the April Media Ad Sales Summit Candid Conversation which brings together industry leaders from the Media Ad Sales Council (MASC) to ‘talk shop’ … Read more »
Listen in as Matrix's CEO, Mark Gorman, and CRO, Brenda Hetrick, talk to JDA.Media's President, Angela Betasso. In this in-depth conversation, Angela talks to … Read more »
Our first Matrix Sales Superhero of 2021 ditched the paper clutter and got organized with Electronic Meeting Notes in order to reference past conversations and … Read more »
It's officially Spring but it's not just the weather that's warming up... Matrix is heating up with new companies implementing the Monarch Media Ad Sales … Read more »
Our Q1 2021 CEO Video update features Matrix’s CEO, Mark Gorman, giving you all the great things going on in the world of Matrix! He discusses Matrix’s plans … Read more »
Listen in to the March Media Ad Sales Summit Candid Conversation event that challenges the common narrative that local media is losing relevance against Big … Read more »
February was off to the races and we are keeping you abreast of all that took place in this eNews, full of riveting info and opportunities. From blogs and new … Read more »
Listen in to the February Media Ad Sales Summit Candid Conversation where we sat down with the two media agency executives who account for the majority of … Read more »
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