Adoption of Impression/Audience-Based Buying and Selling
The proliferation of digital ad revenue has tasked traditional broadcasters with adopting and unifying a cross-platform standard of measurement to sell, … Read more »
April 2021 E-News: What's Happening at Matrix
April showers bring May flowers... and this April, Matrix has made it rain in the media industry by bringing knowledge, opportunity, and insights that will … Read more »
Matrix Means Media Podcast: Candid Conversation Series- Automating the Media Marketplace
Listen in to the April Media Ad Sales Summit Candid Conversation which brings together industry leaders from the Media Ad Sales Council (MASC) to ‘talk shop’ … Read more »
Discussing the Impact of Experience on Moving Forward on the latest Matrix Means Media Podcast Episode
Listen in as Matrix's CEO, Mark Gorman, and CRO, Brenda Hetrick, talk to JDA.Media's President, Angela Betasso. In this in-depth conversation, Angela talks to … Read more »
On Point and Adding Sales with Electronic Meeting Notes in the Matrix Accounts Activity Tab
Our first Matrix Sales Superhero of 2021 ditched the paper clutter and got organized with Electronic Meeting Notes in order to reference past conversations and … Read more »
March 2021 E-News: What's Happening at Matrix
It's officially Spring but it's not just the weather that's warming up... Matrix is heating up with new companies implementing the Monarch Media Ad Sales … Read more »
Matrix CEO Video Update: Q1 2021
Our Q1 2021 CEO Video update features Matrix’s CEO, Mark Gorman, giving you all the great things going on in the world of Matrix! He discusses Matrix’s plans … Read more »
Matrix Means Media Podcast: Candid Conversation Series- Local Media Fights Back
Listen in to the March Media Ad Sales Summit Candid Conversation event that challenges the common narrative that local media is losing relevance against Big … Read more »
February 2021 E-News: What's Happening at Matrix
February was off to the races and we are keeping you abreast of all that took place in this eNews, full of riveting info and opportunities. From blogs and new … Read more »
Matrix Means Media Podcast: Candid Conversation Series- What Local Media Advertisers Want
Listen in to the February Media Ad Sales Summit Candid Conversation where we sat down with the two media agency executives who account for the majority of … Read more »
