In the News
Beet.TV Interview Series Continued... A Marketplace Transformed: The TV Ad Industry Powered by Automation
Matrix’s partnership with Beet.TV to sponsor the very timely and insightful leadership series "A Marketplace Transformed: The TV Ad Industry Powered by Automation" is continuing to bring insightful viewpoints from industry leaders. Check out the latest interview with Michael Falco, EVP of Revenue Management & Strategy at Fox Corporation by clicking the image below, and stay current on all Matrix Beet.TV series interviews by subscribing here.
Competition for Ad Dollars is Not Who You Think
Sponsored content from Matrix as published on NextTV.com: Many broadcasters focus their ad sales efforts on surpassing their perceived competition, such as the cross-town rival in a local broadcast market or a new cable channel that is aimed at a similar audience. In reality, this isn’t the case: for most media companies, the largest source of competition for advertising dollars is from Google, Facebook, Amazon, and other social media and Internet properties. Consider a few statistics...
Improving the TV Ad Sales Process for Buyers
Sponsored content from Matrix as published on NextTV.com: Buying television ad space can be a complicated, frustrating process for buyers. Local advertisers, such as auto dealerships or furniture stores, may want to have the same ad distributed in multiple markets, on multiple channels in one market, or a different ad on multiple channels in multiple markets to promote an event such as a holiday sale. The space booking process typically involves contacting the appropriate account executive within each media...
TVB Forward 2021 Conference
- Mark Gorman: ‘Enabling Business Practices with AdTech’
This event is happening tomorrow and you won't want to miss it! Click here to register now so you can make sure to catch Matrix and the insights they will be sharing at this event. See the agenda and learn more about this event here.
Media Ad Sales Summit 2022!
Don't forget -- our Media Ad Sales Summit will return to an in-person event in Miami Beach, Florida in January 2022! Make sure to mark your calendars now for the January 19 - 21 event. A block of rooms featuring a discounted room rate is being held at the Nobu Hotel until December 24th for Summit guests. Rooms not reserved by this date will be released, so register soon to reserve your spot at the conference and claim a room before they are gone! You won't want to miss this one of a kind networking event. Take a look at the agenda here and register here!
Discover More with Monarch
October/November Open Learning Sessions
- Reports – Managers & AE’s – October 5th @ 2:00PM EST
- Tagging & List Builder – Managers & AE’s – October 7th @ 2:00PM EST
- Monarch in Your Workday – Managers– October 12th @ 2:00PM EST
- Monarch in your Workday – AE’s– October 14th @ 2:00PM EST
- Account List Management – Managers – October 19th @ 2:00PM EST
- Account List Management – AE’s –October 21st @ 2:00PM EST
- CRM – Managers & AE’s –October 26th @ 2:00PM EST
- Deals – Managers & AE’s –October 28th @ 2:00PM EST
- Reports – Managers & AE’s – November 2nd @ 2:00PM EST
- Tagging & List Builder – Managers & AE’s –November 4th @ 2:00PM EST
- Monarch in Your Workday – Managers–November 9th @ 2:00PM EST
- Monarch in your Workday – AE’s– November 11th @ 2:00PM EST
If you're a Premium user, we've got you covered too! Check out our available on-demand learning sessions HERE that cover an array of topics from list building and CRM, to reporting, forecasting, and more!
Last Chance to be a Q3 Sales Superhero!
Tomorrow, September 30th, the submission window closes for Q3 Matrix Sales Superhero Submissions! Act fast and submit your own Matrix Sales Success Story today for your chance at the title. Need an extra push to help you know what you should submit for your sales wins? Check out our updated Winners Playbook here to see each winning submission and honorable mention!
Media Ad Sales Summit Candid Conversations Series
The Media Ad Sales Summit Candid Conversations Series launched in September 2020 in place of our 2021 in-person Media Ad Sales Summit. Until our Media Ad Sales Summit regroups as a live event in January 2022 in Miami Beach, FL, we have been bringing you the most up to date, vital, industry topics in our Candid Conversation series. If you missed any of our conversations, you can catch them all HERE, or listen to the podcast versions HERE.
SEPTEMBER CANDID CONVERSATION ON-DEMAND
Ad-Supported Streaming TV FTW
Moderator Brenda Hetrick (Matrix Solutions) was joined by Michael Teicher (E.W. Scripps), Ian Donnelly (Cinedigm), and Raoul Marinescu (Local Now/Entertainment Studios) as they provided insights on ad-supported streaming television and its growth trajectory. They discussed this among other topics, including:
- How CTV/OTT/FAST advertising is transforming on-demand and linear video streaming
- How AVOD and FAST channels are differentiated for consumers
- What the future looks like
- And more...
CLICK HERE to watch this conversation on-demand and
CLICK HERE to listen in on it on the Matrix Means Media Podcast!
Until next time, Happy Selling!