September 2021 E-News: What's Happening at Matrix

Posted on by Team Matrix

Blog, E-Newsletters, Matrix Success

September has been an exciting month for Matrix and we are eager to show you what's new! In this edition of the Matrix eNews, you will find the latest Beet.TV series interview, NextTV content sponsored by Matrix, how to attend the virtual 2021 TVB Forward Conference happening tomorrow, information on the 2022 Media Ad Sales Summit, upcoming October/November Open Learning Sessions, a last call for Q3 Sales Superhero Success submissions, and where to watch/listen to our latest September Candid Conversation.
This is a jam-packed Matrix eNews edition you won't want to miss, so keep on reading!

In the News

Beet.TV Interview Series Continued... A Marketplace Transformed: The TV Ad Industry Powered by Automation

Matrix’s partnership with Beet.TV to sponsor the very timely and insightful leadership series "A Marketplace Transformed: The TV Ad Industry Powered by Automation" is continuing to bring insightful viewpoints from industry leaders. Check out the latest interview with Michael Falco, EVP of Revenue Management & Strategy at Fox Corporation by clicking the image below, and stay current on all Matrix Beet.TV series interviews by subscribing here.



Competition for Ad Dollars is Not Who You Think

Sponsored content from Matrix as published on Many broadcasters focus their ad sales efforts on surpassing their perceived competition, such as the cross-town rival in a local broadcast market or a new cable channel that is aimed at a similar audience. In reality, this isn’t the case: for most media companies, the largest source of competition for advertising dollars is from Google, Facebook, Amazon, and other social media and Internet properties. Consider a few statistics...


Improving the TV Ad Sales Process for Buyers

Sponsored content from Matrix as published on Buying television ad space can be a complicated, frustrating process for buyers. Local advertisers, such as auto dealerships or furniture stores, may want to have the same ad distributed in multiple markets, on multiple channels in one market, or a different ad on multiple channels in multiple markets to promote an event such as a holiday sale. The space booking process typically involves contacting the appropriate account executive within each media...



TVB Forward 2021 Conference 

For the second year, TVB’s Forward Conference is going virtual! Last year, nearly 4,000 TVB members and customer guests attended and in 2021, this virtual conference 2.0 will deliver an even bigger and better experience. Session topics include measurement, business and political forecasts, automated TV, automotive, political, sports betting, business development and much more.
Make sure to stop by the Matrix Booth, as well as check out Matrix CEO, Mark Gorman, and CRO, Brenda Hetrick alongside Product Manager Fantisha Bailey, as they share their insights contributing to two different panels:

- Mark Gorman: ‘Enabling Business Practices with AdTech’
- Brenda Hetrick: ‘Automated TV’ with a special Gateway demo presentation from Fantisha Bailey

This event is happening tomorrow and you won't want to miss it! Click here to register now so you can make sure to catch Matrix and the insights they will be sharing at this event. See the agenda and learn more about this event here.



Media Ad Sales Summit 2022!

Don't forget --  our Media Ad Sales Summit will return to an in-person event in Miami Beach, Florida in January 2022! Make sure to mark your calendars now for the January 19 - 21 event. A block of rooms featuring a discounted room rate is being held at the Nobu Hotel until December 24th for Summit guests. Rooms not reserved by this date will be released, so register soon to reserve your spot at the conference and claim a room before they are gone! You won't want to miss this one of a kind networking event. Take a look at the agenda here and register here!



Discover More with Monarch

October/November Open Learning Sessions

Stay current on the latest best practices and workflows to capitalize on within Monarch by joining some (or all!) of the latest group of Open Learning Sessions. These instructor-led training sessions, available to Matrix Monarch users, play a pertinent role in helping users better navigate to and capitalize on the features and functionality of the system, all designed to empower users to sell smarter, faster, and more efficiently! Check out the list below to register for the  upcoming session (or sessions!) you'd like to attend:

If you're a Premium user, we've got you covered too! Check out our available on-demand learning sessions HERE that cover an array of topics from list building and CRM, to reporting, forecasting, and more!



Last Chance to be a Q3 Sales Superhero!


Tomorrow, September 30th, the submission window closes for Q3 Matrix Sales Superhero Submissions! Act fast and submit your own Matrix Sales Success Story today for your chance at the title. Need an extra push to help you know what you should submit for your sales wins? Check out our updated Winners Playbook here to see each winning submission and honorable mention!


Submit your Matrix Sales Success Story Here>>


Jan eNews New SSS Look- Submit


Media Ad Sales Summit Candid Conversations Series

The Media Ad Sales Summit Candid Conversations Series launched in September 2020 in place of our 2021 in-person Media Ad Sales Summit. Until our Media Ad Sales Summit regroups as a live event in January 2022 in Miami Beach, FL, we have been bringing you the most up to date, vital, industry topics in our Candid Conversation series. If you missed any of our conversations, you can catch them all HERE, or listen to the podcast versions HERE

Ad-Supported Streaming TV FTW

Moderator Brenda Hetrick (Matrix Solutions) was joined by Michael Teicher (E.W. Scripps), Ian Donnelly (Cinedigm), and Raoul Marinescu (Local Now/Entertainment Studios) as they provided insights on ad-supported streaming television and its growth trajectory. They discussed this among other topics, including:

  • How CTV/OTT/FAST advertising is transforming on-demand and linear video streaming
  • How AVOD and FAST channels are differentiated for consumers
  • What the future looks like
  • And more...

CLICK HERE to watch this conversation on-demand and 

CLICK HERE to listen in on it on the Matrix Means Media Podcast!


Until next time, Happy Selling!

Tags: Blog, E-Newsletters, Matrix Success

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