January E-Newsletter

Here is your latest Matrix eNewsletter!

We are busy gearing up for the upcoming Media Sales Symposium, happening January 29-31 in Orlando! With less than 10 days left before the #SalesSymposium, now's the best time to make arrangements to attend. Check out all that the event will have to offer as well as the latest Matrix news below!

Media Sales Symposium

We're putting the finishing touches on the final details of the event, and we are so excited to bring together so many tremendous industry leaders in one place. Check out the schedule and our latest additions for speakers and panelists.


Joining previously announced speakers Mark Gorman (Matrix Solutions), Gordon Borrell (Borrell Associates), and Sean Ammirati (Birchmere Labs), the following speakers will provide valuable input and insights when their collective voices are brought together at the Media Sales Symposium.

jinny ladererJinny Laderer, Co-Founder/President, vCreative

Jinny is the visionary leader behind vCreative, championing workflow efficiency and driving innovation. She oversees sales, marketing, accounting, and affiliate relations. She is inspired equally by her staff and clients, driven by an infectious passion for radio and its ability to enhance people’s lives.

PuzenskiJeff2Batch_pp_web-300x370Jeff Puzenski, Executive, Infinitive

Jeff helps drive major transformational efforts for Infinitive’s clients. He has consulted with Fortune 500 companies for over 16 years, including telecommunications, digital advertising, and mobile services.

JohnJohn McMenamin, COO/CRO, MyersBizNet

John has extensive experience across a variety of media platforms including print, TV, digital, social, digital OOH, mobile, shopper marketing and events.start-ups. John currently serves as Chief Operating and Revenue Officer for MyersBizNet, the publisher of MediaVillage.com.

EileenWiderEditsEileen Fredette, Director of Success Management, Matrix Solutions

As the Director of Success Management, Eileen applies her nearly 20 years of media industry expertise working with users to enhance efficiencies and optimize workflows. More specifically, she is responsible to guarantee her team ensures the business continuity of sales data, proactively creating personalized action plans, remotely monitoring user adoption and analyzing trend data.

Dennis McCarthyDennis McCarthy, President, Paradigm Group

Dennis G. McCarthy is the president of Paradigm Group, a Connecticut-based research, training and consulting firm. He is sought out for his insight and advice on how companies can develop vibrant sales cultures that create a distinct competitive advantage. Paradigm Group is known for developing simple, practical ways to achieve sustainable improvements in people, systems, and products.


With sessions like Advertising in the World of Automation, To Linear or Not to Linear – What Does the Future of TV Look Like?, and Anatomy of the Modern Media Sales Organization, it's easy to see why there will be no shortage of amazing conversation at the Media Sales Symposium. Check out the full agenda for the Symposium and the schedule highlights for more information.

Also, be one of the firsts to see and demo the new Matrix Monarch, being released later this year!

Register for Media Sales SymposiumREGISTRATION

The insights, networking, and takeaways are too valuable to miss! Register now.


In The News

tapclicksTapClicks to Co-Sponsor the Matrix Media Sales Symposium

Matrix Solutions announces TapClicks as co-sponsor of their upcoming Media Sales Symposium. The inaugural symposium, happening January 29-31, 2017 at the Loews Royal Pacific Resort in Orlando, Florida, will provide an exclusive forum for bringing together industry leaders, trailblazers, and decision makers to discuss the future of media ad sales. Key topics include innovation, game-changing technology, and digital workflows to name a few. Read more>


The Modern Digital Advertising Workflow (w/ Jinny Laderer)

In this episode Dan Tallarico sits down with Jinny Laderer to discuss the media advertising workflow. Jinny is the president of vCreative, a cloud-based workflow software focused on streamlining advertising sales and fulfillment. Both talk about how the workflow has changed over time and, more importantly, what the current state of the digital workflow is. What are the biggest blockers? Where are bottlenecks occurring? How can media organizations adopt a workflow that improves efficiencies, thus improving revenue.

Jinny is also moderating a panel about the digital workflow at our upcoming Media Sales Symposium. She’ll have a variety of panelists to discuss common workflow issues and the importance of a workflow that, well, works.

Modern Digital Advertising Workflow

Listen now and be sure to subscribe so you never miss an episode!

Developing Sales Empathy (w/ Sean Ammirati)

Back in December we sat down with Sean Ammarati, an entrepreneur who has spent years understanding and growing relationships with advertisers, to discuss the secret to his success in episode 10. What is the secret? Empathy.

Sean, who is speaking at our Sales Symposium, talks about his history of selling advertising and managing relationships by knowing exactly what clients are looking for in terms of ROI. When you understand the needs of your client and know the details of the demographics visiting your properties, you can deliver highly-targeted campaigns to an engaged audience.

Media Ad Sales Empathy

Listen now and be sure to subscribe so you never miss an episode!

Industry Insights

Imagining Local Advertising 10 Years Down the Road Media Life Magazine

Ten years ago the iPhone didn’t exist, local advertisers didn’t know what a Facebook page was, and yellow pages were an essential part of any small business’s ad budget. A lot can change in a decade. Now mobile accounts for 11 percent of all local advertising, three quarters of small businesses use social media to advertise, and barely 1 percent of local budgets are devoted to yellow pages. So what changes will the next 10 years bring to local advertising?

The specifics are hard to forecast because technology changes so quickly. Who could have guessed that the majority of Americans would have smartphones back in 2006? Still, it is possible to make some predictions. Here are five things we think will happen in local advertising in 2026, based on conversations with analysts, buyers and within Media Life. See the predictions>

6 Digital Trends in 2017 That Will Redefine Influence and Interaction for Marketers AdWeek

In 2016, we've seen mobile completely redefine how people interact with one another as well as with brands. And while social and mobile have had an indisputable impact on marketing, communications and business, in 2017, we're going to see old dogs with new tricks in areas such as content mixed with new dogs who want to change the game all together. Here are a few areas we've identified as part of Edelman Digital's annual trend predictions for 2017. See the predictions>


Media Sales Symposium | January 29-31 | Orlando, FL

We are thinking by now you may be have heard of a little something called the Media Sales Symposium, which will highlight new and proven strategies for sales teams. As media sales embraces the digital frontier, we’ll cover digital-specific techniques. The agenda is shaped to empower the entire sales organization, from Senior Managers, to Directors and VPs of sales. More>

Borrell LOAC | March 6-7 | New York City, NY

Matrix is pleased to be attending and sponsoring the 2017 Local Online Advertising Conference! The LOAC returns to New York March 6-7 with a focus on the most important link in the chain - the sales organization, and particularly the local sales rep. If they fail, the entire organization is in jeopardy. In 2016, these “direct” sales forces were responsible for driving more than half of all locally spent digital advertising, to the tune of $25 billion. Meet us there or for more click here>



Tags: Ad Week, BIA/Kelsey, Birchmere Labs, Blog, Borrell Associates, Borrell LOAC, Dennis McCarthy, Eileen Fredette, E-Newsletters, gordon borrell, Jeff Puzenski, Jinny Laderer, John McMenamin, LOAC, Local advertising, Mark Gorman, Media Life Magazine, media sales podcast, media sales symposium, Monarch, Networking, podcast, Predictions, Sales Enablement, Sean Ammirati, TapClicks, Trends

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