Third Annual Media Ad Sales Summit Announced for January 23-25, 2019 in Miami Beach, Florida

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Media Ad Sales Summit

Bringing together sell-side and buy-side industry leaders and decision-makers to evolve  new and proven media ad sales strategies and workflows … Read more »

Interview with Mark Gorman, CEO, Matrix Solutions

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Mark Gorman

Tell us about your role and journey into technology. What made you join Matrix Solutions? I am a member of Main Line Equity Partners. Our strategy is to find technology and technology enabled … Read more »

The Path to Common Currency Should Come From Technology

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Broadcasting giant NBCUniversal lit a fire under the industry when it unveiled CFlight, a new metric for broadcasters that unifies linear and digital viewing of an ad campaign. Championed by NBCU’s … Read more »

Broadcast Ad Spending Slips in 1st Half, Says Matrix Solutions

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ad spend report, Advertising Spend Report

Ad spending on traditional broadcast was down in the first half of the year, while digital broadcast is booming, according to figures from Matrix Solutions. … Read more »

Matrix Solutions Publishes its 2018 Midyear Ad Spend Report, Unveiling New Ad Spend Figures by Platform and Industry

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Advertising Trends, ad spend report

With or Without Politics, Advertising Spend in Broadcast Declines while Growth in Radio Remains Flat in Midyear Update, Digital Broadcast Surges … Read more »

Grupo OPSA “to gain operational sales efficiencies and capitalize on more cross-sales opportunities throughout the enterprise.”

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Common Currency

Matrix Solutions, a global ad sales platform built for media, today announced Grupo OPSA has deployed Monarch, Matrix Solution’s modern media ad sales platform. Matrix said Monarch will allow Grupo … Read more »

Matrix Solutions Expands Customer Footprint to Latin America

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Mark Gorman, Monarch Media Ad Sales Platform, Latin America

Honduras-based Grupo OPSA deploys Matrix Solutions’ Monarch media ad sales platform … Read more »

Matrix Solutions expande su perfil de clientes a Latinoamérica

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Mark Gorman, Monarch Media Ad Sales Platform, Latin America

El Grupo OPSA, con sede en Honduras, ha incluido nuestra plataforma Monarch de Matrix Solutions a su sistema de ventas publicitarias … Read more »

Is A Common Currency Here Or In Need Of Overhaul?

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Common Currency

There is no denying the splash NBCUniversal made after debuting what is considered to be the pioneering one-size-fits-all advertising metric, unifying audience exposure across traditional and digital … Read more »

Apart from Hulu and YouTube, companies struggle to generate interest in digital content

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NewFronts, FierceCable, Mark Gorman

Ahead of Digital Content NewFronts, a new study revealed that except for Hulu and YouTube, many of the companies presenting aren’t generating much consumer interest in their digital content. … Read more »