AdExchanger: The Dark Side of Media M&A
While M&A strategies offer media companies a leg up on competition, little attention goes to the behind-the-scenes drama when aligning the legacy … Read more »
Half of UK consumers are worried about US companies applying more control over UK media following US takeovers
PITTSBURGH, PENN.— 12th September, 2018 - Today, research from Matrix Solutions, the only global ad sales platform built for media, has revealed half of UK … Read more »
Matrix Solutions and Imagine Communications to Demonstrate End-to-End Ad Sales Workflow at IBC2018
Companies collaborate to optimize media ad sales by uniting front and back-office workflows … Read more »
Third Annual Media Ad Sales Summit Announced for January 23-25, 2019 in Miami Beach, Florida
Bringing together sell-side and buy-side industry leaders and decision-makers to evolve new and proven media ad sales strategies and workflows … Read more »
Interview with Mark Gorman, CEO, Matrix Solutions
Tell us about your role and journey into technology. What made you join Matrix Solutions? I am a member of Main Line Equity Partners. Our strategy is to find … Read more »
The Path to Common Currency Should Come From Technology
Broadcasting giant NBCUniversal lit a fire under the industry when it unveiled CFlight, a new metric for broadcasters that unifies linear and digital viewing … Read more »
Broadcast Ad Spending Slips in 1st Half, Says Matrix Solutions
Ad spending on traditional broadcast was down in the first half of the year, while digital broadcast is booming, according to figures from Matrix Solutions. … Read more »
Matrix Solutions Publishes its 2018 Midyear Ad Spend Report, Unveiling New Ad Spend Figures by Platform and Industry
With or Without Politics, Advertising Spend in Broadcast Declines while Growth in Radio Remains Flat in Midyear Update, Digital Broadcast Surges … Read more »
Grupo OPSA “to gain operational sales efficiencies and capitalize on more cross-sales opportunities throughout the enterprise.”
Matrix Solutions, a global ad sales platform built for media, today announced Grupo OPSA has deployed Monarch, Matrix Solution’s modern media ad sales … Read more »
Matrix Solutions Expands Customer Footprint to Latin America
Honduras-based Grupo OPSA deploys Matrix Solutions’ Monarch media ad sales platform … Read more »