Interview with Mark Gorman, CEO, Matrix Solutions
Tell us about your role and journey into technology. What made you join Matrix Solutions? I am a member of Main Line Equity Partners. Our strategy is to find … Read more »
The Path to Common Currency Should Come From Technology
Broadcasting giant NBCUniversal lit a fire under the industry when it unveiled CFlight, a new metric for broadcasters that unifies linear and digital viewing … Read more »
Broadcast Ad Spending Slips in 1st Half, Says Matrix Solutions
Ad spending on traditional broadcast was down in the first half of the year, while digital broadcast is booming, according to figures from Matrix Solutions. … Read more »
Matrix Solutions Publishes its 2018 Midyear Ad Spend Report, Unveiling New Ad Spend Figures by Platform and Industry
With or Without Politics, Advertising Spend in Broadcast Declines while Growth in Radio Remains Flat in Midyear Update, Digital Broadcast Surges … Read more »
Grupo OPSA “to gain operational sales efficiencies and capitalize on more cross-sales opportunities throughout the enterprise.”
Matrix Solutions, a global ad sales platform built for media, today announced Grupo OPSA has deployed Monarch, Matrix Solution’s modern media ad sales … Read more »
Matrix Solutions Expands Customer Footprint to Latin America
Honduras-based Grupo OPSA deploys Matrix Solutions’ Monarch media ad sales platform … Read more »
Matrix Solutions expande su perfil de clientes a Latinoamérica
El Grupo OPSA, con sede en Honduras, ha incluido nuestra plataforma Monarch de Matrix Solutions a su sistema de ventas publicitarias … Read more »
Is A Common Currency Here Or In Need Of Overhaul?
There is no denying the splash NBCUniversal made after debuting what is considered to be the pioneering one-size-fits-all advertising metric, unifying audience … Read more »
Apart from Hulu and YouTube, companies struggle to generate interest in digital content
Ahead of Digital Content NewFronts, a new study revealed that except for Hulu and YouTube, many of the companies presenting aren’t generating much consumer … Read more »
Ahead of Digital NewFronts, YouTube and Hulu Reign Supreme; Most Publishers Face Major Disconnect with Audiences
New Forecast from Matrix Solutions Reveals Americans Aren’t Excited About Video Content from the Majority of Companies Presenting at NewFronts … Read more »