April showers bring May flowers... and this April, Matrix has made it rain in the media industry by bringing knowledge, opportunity, and insights that will certainly help the industry continue to grow! In this April edition of the Matrix eNews, we share an exciting announcement about the 2022 Media Ad Sales Summit, reveal the first Matrix Sales Superhero of this year, announce who you chose as the Matrix 2020 Annual Sales Superhero, and share the latest episode of the Matrix Means Media Podcast! Of course we can't forget the latest upcoming Candid Conversation and the newest Candid Conversation that you can catch now On-Demand. With all this and more, you won't want to miss any of the great info we have to share so dive in now for the juicy news from Matrix!
In the News
Media Ad Sales Summit 2022!!
It's official! We are excited to announce that our Media Ad Sales Summit will return to an in-person event in Miami Beach, Florida in January 2022! Mark your calendars for January 19 - 21 and save the date... or better yet, why wait?! Grab your early bird registration rate now!
Newest Matrix Means Media Podcast Episode:
Discussing the Impact of Experience on Moving Forward
Listen in as Matrix's CEO, Mark Gorman, and CRO, Brenda Hetrick, talk to JDA.Media's President, Angela Betasso. In this in-depth conversation, Angela talks to how she got to where she is today, how her years of media experience as both a National Seller and Local Seller is helping influence her role at JDA.Media, and how the Pandemic has enabled the company to be more hyper focused and be there for their clients at a time when they perhaps needed them the most.
Listen to the full Podcast here.
Discover More with Monarch
May Open Learning Sessions
The Votes Are In!
Your 2020 Annual Matrix Sales Superhero has been chosen by YOU!
The votes are in for who YOU chose as the 2020 Annual Matrix Sales Superhero! And the winner is…. Our Q4 Matrix Sales Superhero, Jaclyn Lloyd! Her winning submission resonated with you as going above and beyond during such a difficult time for all of us by stepping up for her team and teaching them how to best utilize Matrix reports during the pandemic, helping everyone to best reach their budget!
Congratulations to Jaclyn and thank you to everyone who voted! Check out Jaclyn’s Annual Winning Submission here!
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Media Ad Sales Summit Candid Conversations Series
The Media Ad Sales Summit Candid Conversations Series launched in September 2020 in place of our 2021 in-person Media Ad Sales Summit (postponed to January 2022), to bring you the most up to date, vital, industry topics. If you missed our previous conversations, you can catch them all HERE, or listen to the podcast versions HERE. In the meantime, check out the next Candid Conversation details below:
MAY CANDID CONVERSATION
US Media's Regulatory Outlook
May 18, 2021 at 2pm EST
A new administration portends changes to the entire media regulation landscape; in this exclusive Candid Conversation we discuss what's ahead for key issues like broadcast retrans/must-carry, local media ownership, consumer privacy, and more.
Moderator Tim Hanlon (CEO The Vertere Group) will welcome David Oxenford (Wilkinson Barker Knauer) and Eriq Gardner (The Hollywood Reporter) to this can't miss conversation.
CLICK HERE to register!
APRIL CANDID CONVERSATION ON-DEMAND
Automating the Buy/ Sell Manual Transactions and Processes
Featured speakers from the Media Ad Sales Council (MASC),an advocacy group composed of leaders from across the media industry and representing different verticals, focused on advancing the media ad sales ecosystem through automation, convergence, and inclusion, spoke candidly on the future of makegoods, adopting a standard unit of measure, and technologies’ role in reducing the friction in the supply chain.
Moderator Mark Gorman (CEO, Matrix Solutions) was joined by MASC members, Missy Evenson (VP of Sales, Local Media, Scripps), Barbara Bekkedahl (President, Weather Group Ad Sales & Client Partnerships, The Weather Channel), and Becky Meyer (SVP National Sales, Gray Television) in this lively conversation!
CLICK HERE to watch this conversation on-demand!
CLICK HERE to listen in on it on the Matrix Means Media Podcast!
Upcoming Events
May 11th - July 29th
Media Finance Focus 2021 virtual event will host more than 75 speakers/panelists will speak to the latest information on accounting, taxes, internal audit, technology, newspaper, out-of-home, outdoor, television, radio, cable, digital, games/video, print, and credit & collection issues. A comprehensive speaker roster of senior-level professionals, including Matrix CEO, Mark Gorman, provide a rich, diverse mix of perspectives and knowledge to inspire innovation.
Thursday May 27
3:00pm - 4:00pm
Adoption of Impression/Audience-Based Buying and Selling
Moderator: Mark Gorman, CEO, Matrix
The proliferation of digital ad revenue has tasked traditional broadcasters with adopting and unifying a cross-platform standard of measurement to sell, transact, and measure efficiently and easily. By doing so, broadcasters will be able to automate more of their processes and transactions to enable them to accelerate the speed from prospect to cash. Listen in as leader’s from today’s traditional media companies discuss both the risk and reward in deploying impression-based and audience-based buying and selling – and what that means for future workflows.
Matrix is proud to participate as both sponsor and speaker in the MFM 2021 virtual event.
Click Here to learn more and register!
Until next time, Happy Selling!