Mark Gorman, CEO of Matrix Solutions, recently spoke at the Borrell Local Online Advertising Conference (LOAC) and while on location, we caught up to him to talk about what lies ahead for data + integration in 2019. Mark articulates how this is the year that media companies are no longer looking for new data sources to bring in, but rather how to best leverage the data they do have to their advantage.
P.S. To capture the 5 minute case study that Mark presented while at Borrell LOAC click here.