Matrix CEO Video Update: Q3 2021

In our Q3 2021 CEO video update, Matrix CEO, Mark Gorman, shares the latest industry updates and Matrix's role in helping advance the future of media ad sales. Mark discusses television buying (net and global), dynamic ad insertion, how television is going to move and evolve, and the upcoming Media Ad Sales Summit taking place this January 2022.

Additionally, Mark discusses the exciting launch of Monarch Network.

"We're bringing that same knowledge, that same expertise, and that same technology with a product that's going to be dedicated to networks. So it's going to give you some of those base functionalities that we're known for; CRM, pipeline management, advert revenue forecasting, etc. (the ability to understand where you've been, where you are and where you're going) and it's going to do it in a way that's specific for networks," said Mark.

Monarch Network will be launching in 2022, with The Weather Channel being one of its first clients.

With so much valuable information to unpack, make sure to check out the full video below!


Tags: ad sales, Media Ad Sales Summit, Candid Conversations, Media Ad Sales Council, Cynopsis

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