Looking Back on 2021
When we look back on 2021, it was a tremendous year of growth and resilience for Matrix -- from our monthly Candid Conversations (in lieu of our annual in-person Summit) and featuring industry-leading speakers discussing keen topics relevant to advancing the future of media ad sales, to the events we attended and took part in (TVB, MFM, Cynopsis, and more), to the launch of our MASC (Media Ad Sales Council) inclusive of industry leaders committed to working together to help the industry as a whole come together and evolve, to the launch of Monarch Network, and numerous product innovations designed to accelerate the speed to cash and reduce friction in the buying and selling process, and so much more.
See how we have advanced the media ad sales conversation in 2021 by watching our full Year in Review HERE or below!
The Year Ahead
And, now that it is officially 2022, we are eager to share what's next for Matrix.
In just a few weeks, we are hosting our 5th in-person annual Media Ad Sales Summit in Miami Beach, FL, where we will bring together industry thought leaders to discuss the current state of the industry along with its challenges and opportunities. We will continue to expand our footprint in Latin American while bringing to market significant product updates for both our media ad sales platform, Monarch and our tech-enabled portal known as the Sales Gateway, which serves as a sell-side dedicated platform built with TIP compliant API’s, designed for the ingestion and dissemination of data from all providers in the ecosystem that are part of the sales negotiation and execution process. We are also looking forward to building upon our MASC, efforts, whereby staying focused on where we as an advocacy group can make an impact that helps grow the share of the pie for the industry as a whole, while simultaneously helping drive more automated TV best practices in the road ahead,
We are wishing you and yours a very Happy New Year. Cheers to 2022!
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