Learn how the Q1 2023 Matrix Sales Superhero has managed to organize and analyze client info with ease in order to provide successful ROI, resulting in increased spend by the clients to achieve their overall goals!
Congratulations to the Q1 2023 Matrix Sales Superhero, Matthew Stewart from CBS / WKYT-TV !
In addition to earning a $250 gift card and his success story featured on the Matrix website and compiled into the Matrix Solutions' winner’s playbook, our Q1 2023 winner has also received a complimentary registration to Matrix's next in-person Media Ad Sales Summit! Check out the full winning submission below...
Challenge: The challenge with large clients has always been incremental as well as year over year growth!
Solution: The accounts list is more than just a list. This gives you an opportunity to forecast, budget and identify growth opportunities. With the larger accounts on my list, I dive in to the account profile and utilize the revenue tab. When conducting annual reporting and wrap-up meetings with clients I utilize this to present the ROI for the clients. "In 2021 you spent 30% more than 2022 which parallels your overall enrollment numbers. You're highest number of enrollment in the past five years came when you also made you and your team more visible to the audience with a combination of traditional broadcast television and digital targeting tactics." Utilizing Matrix with even basic functions has allowed me to express the ROI based on spend, therefore growing and incrementally increasing spend by the clients to achieve their overall goals.
Key Benefits: Key Benefits are to budget, easier analyzation of client information and organizational tools to follow the sales process with each potential customer.
Matrix function(s) utilized to achieve this success: The above success utilized account list and revenue tab.
The Q2 2023 Matrix Sales Superhero Quarterly Contest is now underway! Superhero Sales Success submissions are accepted on a rolling basis. Share yours today to be entered into next quarter's drawing for the chance to join Matrix, industry professionals, and other Sales Superheroes at the next Media Ad Sales Summit, have your success story featured front and center, and get a $250 gift card! We will accept your Q2 Matrix Sales Success Stories from now through June 30, 2023... and don't forget, you can submit as many as you wish!
Share your sales successes here.