The Q2 2023 Matrix Sales Superhero tracked activity and next steps, as well as reviewed historical revenue, in order to achieve a huge win that gave both new business and on-air goals a substantial boost!
Congratulations to the Q2 2023 Matrix Sales Superhero, Amy Gable from Hearst WVTM-13 !
In addition to earning a $250 gift card and his success story featured on the Matrix website and compiled into the Matrix Solutions' winner’s playbook, our Q2 2023 winner has also received a complimentary registration to Matrix's next in-person Media Ad Sales Summit! Check out the full winning submission below...
Challenge: Fast-tracking new business development.
Solution: To meet my income goals, I need to exceed OTE (on-target earnings) by 157%. That means New Business Development is critical! Matrix helped me to fast-track an opportunity that not only generated $92,000 in local new biz, but also represents the potential to grow significantly in additional markets. The new client is part of a nationwide home-health and hospice care company that is using our campaign as a pilot for their locations across the country!
Key Benefits: Earned new business commission to accelerate income goals, achieved 22% of annual new business goal and 17% of Q2-Q3 on-air goal in one fell swoop.
Matrix function(s) utilized to achieve this success: This deal was fast-tracked by tracking activity and next steps in the Matrix Sales Process AND by searching historical revenue for our station at-large with other home health and hospice clients to show we have experience and expertise in the industry. Thank you, Matrix!
The Q3 2023 Matrix Sales Superhero Quarterly Contest is now underway! Superhero Sales Success submissions are accepted on a rolling basis. Share yours today to be entered into next quarter's drawing for the chance to join Matrix, industry professionals, and other Sales Superheroes at the next Media Ad Sales Summit, have your success story featured front and center, and get a $250 gift card! We will accept your Q3 Matrix Sales Success Stories from now through September 30, 2023... and don't forget, you can submit as many as you wish!
Share your sales successes here.