Adoption of Impression/Audience-Based Buying and Selling
The proliferation of digital ad revenue has tasked traditional broadcasters with adopting and unifying a cross-platform standard of measurement to sell, … Read more »
Matrix Means Media Podcast: Candid Conversation Series- Automating the Media Marketplace
Listen in to the April Media Ad Sales Summit Candid Conversation which brings together industry leaders from the Media Ad Sales Council (MASC) to ‘talk shop’ … Read more »
Discussing the Impact of Experience on Moving Forward on the latest Matrix Means Media Podcast Episode
Listen in as Matrix's CEO, Mark Gorman, and CRO, Brenda Hetrick, talk to JDA.Media's President, Angela Betasso. In this in-depth conversation, Angela talks to … Read more »
Matrix Means Media Podcast: Candid Conversation Series- Local Media Fights Back
Listen in to the March Media Ad Sales Summit Candid Conversation event that challenges the common narrative that local media is losing relevance against Big … Read more »
Matrix Means Media Podcast: Candid Conversation Series- What Local Media Advertisers Want
Listen in to the February Media Ad Sales Summit Candid Conversation where we sat down with the two media agency executives who account for the majority of … Read more »
Discussing Omnichannel Buying Efficiency on the Matrix Means Media Podcast
Listen in as Matrix's CEO, Mark Gorman, and CRO, Brenda Hetrick, talk to MediaOcean's SVP, Business Development, Fraser Woollard to discuss all things ad … Read more »
Matrix Means Media Podcast: Candid Conversation Series- Local TV's (Happy?) New Year: Views From the Top
Listen in to hear Matrix CEO, Mark Gorman, join top leaders of some of the most influential media companies today including Steve Pruett (Executive Chairman of … Read more »
Matrix Means Media Podcast: Candid Conversation Series- WTF Just Happened (And What's Ahead)
Listen in on Matrix CRO Brenda Hetrick's exclusive conversation with the industry's foremost forecaster and champion, MediaVillage founder Jack Myers, as we … Read more »
Matrix Means Media Podcast: Candid Conversation Series- Local TV/ Video Advertising: A Reality Check
Listen in to hear this post-election media sales state-of-the-union with some of the leading representative voices in local TV/video advertising. In Matrix's … Read more »
Discussing How Digital Audio Companies are Innovating in 2020 on the Matrix Means Media Podcast
Shannon Havard, Vice President of Sales, The Jim Pattison Broadcast Group, and Mike Sherry, Vice President of Sales, Forever Media, talk digital audio … Read more »
