Broadcasters Shifting to Support New Ad-based Services

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Next TV Blog 1 Header Image 1200 Declining linear TV viewership and increasing use of mobile devices for on-demand content viewing have put pressure on the revenue streams of many broadcasters. 

The pandemic has greatly accelerated this long-term trend, by simultaneously increasing viewer demand while reducing the ability of media companies to produce new content. As audiences shift to viewing media in new ways, advertisers are redeploying their spending to follow.

Success in this evolving market requires a multi-pronged approach to help advertisers better reach their target audiences.

Read the full article here >> 

Tags: media, media ad sales, media industry, Ad Sales Technology, linear TV, on-demand content, broadcast buys, ad-based services, impressions based ad buys

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