Matrix Finds Big Political Spenders Weren't Necessarily Big Winners

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broadcastingcable

Money doesn't buy happiness in midterm toss-ups Matrix revisited its midterm ad spending totals to see how the big spenders fared in the 10 swing state Senate races where it had tracked local … Read more »

Frustration? More control? Here’s why more brands are opting for in-house programmatic

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Adotas

 Adotas features  Mark Gorman, CEO, Matrix Solutions insights on in-house programmatic Nearly 40% of advertisers now execute in-house programmatic, new report shows. What's behind more companies … Read more »

Forbes Features Matrix Solutions' 2018 Political Ad Spend

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Forbes

The hotly contested midterm elections are less than a week away, and right now when you turn on your local broadcast channel, you’re likely inundated by a load of political ads. Candidates for Senate … Read more »

2018 Midterm Senatorial Elections: Democrats Outspending Republicans on Political Advertising in Local Broadcast

New report from Matrix Solutions shows Democratic candidates in Senate “toss up” races have purchased $9.9 million more in local TV spots than that of their opponents … Read more »

Brands are moving to in-house programmatic: Is it the right choice?

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Programmatic, Mark Gorman

By Mark Gorman, Published by ClickZ … Read more »

Matrix Solutions’ 2018 Ad Spend Churn in America Report Unveils Two in Three Advertisers Return to Advertise on Broadcast, One in Three Churn

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Advertising Trends, Ad Churn

New report from Matrix Solutions yields churn data across brand/advertiser, platform and industry … Read more »

AdExchanger: The Dark Side of Media M&A

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Mark Gorman, AdExchanger

While M&A strategies offer media companies a leg up on competition, little attention goes to the behind-the-scenes drama when aligning the legacy technology platforms across these corporations. The … Read more »

Half of UK consumers are worried about US companies applying more control over UK media following US takeovers

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PITTSBURGH, PENN.— 12th September, 2018 - Today, research from Matrix Solutions, the only global ad sales platform built for media, has revealed half of UK media consumers are worried that US … Read more »

Matrix Solutions and Imagine Communications to Demonstrate End-to-End Ad Sales Workflow at IBC2018

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Mark Gorman, IBC2018, Imagine Communications

Companies collaborate to optimize media ad sales by uniting front and back-office workflows … Read more »

Third Annual Media Ad Sales Summit Announced for January 23-25, 2019 in Miami Beach, Florida

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Media Ad Sales Summit

Bringing together sell-side and buy-side industry leaders and decision-makers to evolve  new and proven media ad sales strategies and workflows … Read more »