AdExchanger: The Dark Side of Media M&A

Posted on by Mark Gorman -

Mark Gorman, AdExchanger

While M&A strategies offer media companies a leg up on competition, little attention goes to the behind-the-scenes drama when aligning the legacy technology platforms across these corporations. The … Read more »

Half of UK consumers are worried about US companies applying more control over UK media following US takeovers

Posted on by Team Matrix

PITTSBURGH, PENN.— 12th September, 2018 - Today, research from Matrix Solutions, the only global ad sales platform built for media, has revealed half of UK media consumers are worried that US … Read more »

Matrix Solutions and Imagine Communications to Demonstrate End-to-End Ad Sales Workflow at IBC2018

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Mark Gorman, IBC2018, Imagine Communications

Companies collaborate to optimize media ad sales by uniting front and back-office workflows … Read more »

Third Annual Media Ad Sales Summit Announced for January 23-25, 2019 in Miami Beach, Florida

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Media Ad Sales Summit

Bringing together sell-side and buy-side industry leaders and decision-makers to evolve  new and proven media ad sales strategies and workflows … Read more »

Interview with Mark Gorman, CEO, Matrix Solutions

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Mark Gorman

Tell us about your role and journey into technology. What made you join Matrix Solutions? I am a member of Main Line Equity Partners. Our strategy is to find technology and technology enabled … Read more »

The Path to Common Currency Should Come From Technology

Posted on by Mark Gorman

Broadcasting giant NBCUniversal lit a fire under the industry when it unveiled CFlight, a new metric for broadcasters that unifies linear and digital viewing of an ad campaign. Championed by NBCU’s … Read more »

Broadcast Ad Spending Slips in 1st Half, Says Matrix Solutions

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Advertising Spend Report, ad spend report

Ad spending on traditional broadcast was down in the first half of the year, while digital broadcast is booming, according to figures from Matrix Solutions. … Read more »

Matrix Solutions Publishes its 2018 Midyear Ad Spend Report, Unveiling New Ad Spend Figures by Platform and Industry

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Advertising Trends, ad spend report

With or Without Politics, Advertising Spend in Broadcast Declines while Growth in Radio Remains Flat in Midyear Update, Digital Broadcast Surges … Read more »

Grupo OPSA “to gain operational sales efficiencies and capitalize on more cross-sales opportunities throughout the enterprise.”

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Common Currency

Matrix Solutions, a global ad sales platform built for media, today announced Grupo OPSA has deployed Monarch, Matrix Solution’s modern media ad sales platform. Matrix said Monarch will allow Grupo … Read more »

Matrix Solutions Expands Customer Footprint to Latin America

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Mark Gorman, Monarch Media Ad Sales Platform, Latin America

Honduras-based Grupo OPSA deploys Matrix Solutions’ Monarch media ad sales platform … Read more »