Three Things We Learned About Radio Ad Sales

After talking with Presidents, VP of Sales, Directors of Digital, and GSMs about radio ad sales, we learned that (no surprise here) the radio industry is in the middle of a sea change. Digital is penetrating its way into the radio ad selling eco-system, generating additional revenue from existing clients and developing new business are all “must-do” now slogans. If radio ad sellers are prepared there’s no shortage of opportunities on the horizon. … Read more »

How are Radio Sellers Using Podcasts to Improve Revenue? - Matrix Media Sales Podcast Episode 7

Posted on September 30, 2016 by Dan Tallarico - Matrix Media Sales Podcast

This is the final Matrix Media Sales Podcast recorded directly from the 2016 Radio Show floor. In this episode I'm joined by the CRO of Matrix Solutions, Brenda Hetrick. Brenda (a podcast crowd favorite) discusses the trends in the world of radio selling and how exactly the radio industry is reinventing itself. … Read more »

Matrix Media Sales Podcast: The Future of Radio & Podcast with Georgia Beasley - Episode 05

At the 2016 Radio Show we thought it'd be a smart idea to setup our podcast equipment to gather thoughts on the industry. We recorded a few hours of audio from the show floor, this being the first of many interviews. … Read more »

September E-Newsletter

Posted on September 14, 2016 by Team Matrix - E-Newsletters

Here is your latest Matrix eNewsletter! Today is the last day to get the early bird registration rate for the highly-anticipated 2017 Media Sales Symposium hosted by yours truly! Register now and check out more details on the upcoming symposium in the newsletter below. … Read more »

Matrix Media Sales Podcast: The Radio Show & Digital's Impact on Radio Sales - Episode 04

In episode 4 of our Matrix media Sales Podcast I sit down with Justin Matase, our Business Development Manager, to talk about the world of Radio. More specifically, how radio sales is impacted by digital streams and podcast. … Read more »

Matrix Media Sales Podcast:The Technology Behind Media Sales - Episode 03

Posted on September 01, 2016 by Dan Tallarico - Matrix Media Sales Podcast, podcast

In episode 3 of our Matrix Media Sales Podcast, I sit down with two of our developers, Dan & David, to talk about the various technologies that power ad tech platforms. We touch base on the importance (and plethora!) of APIs, what makes data actionable, and what a sales enablement tool of the future looks like. … Read more »

Matrix is a Pittsburgh Tech 50 Finalist!

Posted on August 19, 2016 by Dan Tallarico - Blog

Once again, Matrix has been chosen as a Tech 50 Finalist. Last year Matrix was nominated in the "Technology Business Product of the Year" and this year Matrix is a finalist in the "Solution Provider of the Year: Innovative Technology" category. … Read more »

August E-Newsletter

Posted on August 18, 2016 by Team Matrix - E-Newsletters

Here is your August 2016 eNewsletter! … Read more »

Introducing the Matrix Media Sales Podcast

Posted on August 02, 2016 by Dan Tallarico - Blog, media sales, podcast, Sales Enablement

At Matrix we're working on increasing awareness of sales enablement and tools that improve media sales. And while we're putting thoughts into infographics and videos, we thought we should get a podcast up and running. This way, no matter your preference for digesting content, we have you covered. … Read more »

July E-Newsletter

Posted on July 18, 2016 by Team Matrix - E-Newsletters

One of the things we love about media and serving media is that the only constant is CHANGE. We are excited to bring you the next monthly Matrix e-newsletter with the latest changes, or as we call them, the evolving enhancements! Matrix has some new integrations including e-mail marketing automation – and below you can read up on best ways to utilize them to your advantage. Also, be sure to check out the Save the Date announcement of our kick-off Matrix Media Sales Symposium. It’s all in the e-newsletter below. Enjoy until next month. … Read more »
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