Matrix is a Pittsburgh Tech 50 Finalist!

Posted on August 19, 2016 by Dan Tallarico - Blog

Once again, Matrix has been chosen as a Tech 50 Finalist. Last year Matrix was nominated in the "Technology Business Product of the Year" and this year Matrix is a finalist in the "Solution Provider of the Year: Innovative Technology" category. … Read more »

August E-Newsletter

Posted on August 18, 2016 by Team Matrix - E-Newsletters

Here is your August 2016 eNewsletter! … Read more »

Introducing the Matrix Media Sales Podcast

Posted on August 02, 2016 by Dan Tallarico - Blog, media sales, podcast, Sales Enablement

At Matrix we're working on increasing awareness of sales enablement and tools that improve media sales. And while we're putting thoughts into infographics and videos, we thought we should get a podcast up and running. This way, no matter your preference for digesting content, we have you covered. … Read more »

July E-Newsletter

Posted on July 18, 2016 by Team Matrix - E-Newsletters

One of the things we love about media and serving media is that the only constant is CHANGE. We are excited to bring you the next monthly Matrix e-newsletter with the latest changes, or as we call them, the evolving enhancements! Matrix has some new integrations including e-mail marketing automation – and below you can read up on best ways to utilize them to your advantage. Also, be sure to check out the Save the Date announcement of our kick-off Matrix Media Sales Symposium. It’s all in the e-newsletter below. Enjoy until next month. … Read more »

3 Tips to Improve Media Sales Email Campaigns

Posted on July 14, 2016 by Dan Tallarico - Blog, email tools, media sales tips

Welcome to part two of our series on emails for media sales organizations! Today we'll discuss best practices—a couple of tricks and tips to write emails that helps your sales. In part one of our email series, we wrote about the impact emails can have on your sales funnel. Building trust, sharing testimonials, and creating warm leads to improve your funnel. But for that to happen you have be writing quality emails. And what goes into a quality email? Is it a nice joke? Design? A special offer? A long anecdote? Images? Well...that can depend on who you're emailing. Different audiences require different details. Today we'll cover three fundamentals that work for all types of audiences. Whether you're emailing CEOs, VPs, managers, or your mother.   … Read more »

3 Ways Automated Emails Improve Media Sales

Posted on July 06, 2016 by Dan Tallarico - Blog, email automation, media sales help

“How can a series of emails improve my sales funnel?” It’s a question we hear often. And a valid one. Why is a series of emails sent to a prospect effective? How does that equate to opportunities? Email campaigns save you precious time while qualifying leads. It’s like hiring a sales assistant to vet your prospect. Only, this process is automated and requires minimal management on your part. The modern sales process is consultative. Selling is a series of educational meetings that guide your prospect to your product. A series of emails can bolster your sales process by explaining the fundamentals to clients while building trust.  Three Ways Automated Emails Help Media Sales   … Read more »

June E-Newsletter

Posted on June 16, 2016 by Team Matrix - E-Newsletters

With the official start of summer just next week, it is hard not to get excited for some warmer weather. We are also thrilled about our MailChimp Integration, allowing you to easily see e-mail activity and results all from within Matrix. In this e-newsletter you will find more info on that new integration, as well as some rich industry insight around local radio advertising, and you can learn a little bit more about our newest team member, Nick. … Read more »

"One small step for sales…"

Posted on May 26, 2016 by Team Matrix - Boiling Point

Leverage innovation, both BIG and small to own the Sales Journey … Read more »

May E-Newsletter

Posted on May 26, 2016 by Team Matrix - E-Newsletters

Partnership is a key cornerstone for Matrix, both in the relationships we build with our clients and the ones we forge with other vendors. This e-newsletter is extremely demonstrative of that, detailing how we continually are developing the Matrix platform for the future by working closely with, and then incorporating feedback from our clients as well as building tight integrations with vendor partners. Read more from our Chief Development & Strategy Officer, BJ Boyle, in the article entitled “One small step for sales…” below.  Also, be sure to catch up on Matrix news, including our move into new digs, and the launch of our new website! … Read more »

April E-Newsletter

Posted on April 22, 2016 by Team Matrix - E-Newsletters

It's been a crazy week in the Matrix world! We just wrapped up three fantastic events this week: NAB Show in Las Vegas, mediaXchange in Washington D.C., and the OAAA/TAB Convention in Boca Raton. These varying events proved that no matter the vertical, media ad sales efficiency is obtainable via Matrix. On top of that, we are set to unleash a product update next week that we've been demonstrating live at the events to much fanfare. For more on what’s included the next product release check out a few highlights below. … Read more »
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